0 comments
Is Your Brand Safe?
Apr 17, 2017
Brand safety, meaning having control over where your brand advertising is appearing has become a major issue that didn't exist before the digital media revolution. Now marketers are struggling with how to best leverage their ad dollars and at the same time control where their ads are appearing. It's a clear case of what you don't know could do major damage to the brand.
View Post
0 comments
View Post
Tags :
Higher Education Marketing
0 comments
Why They ain’t buying what you’re sellin’
Feb 27, 2017
Actual enrollments are falling short of projections, and everyone is trying to figure out why.
Typically, the first place everyone looks is marketing/enrollment management.
Did they generate enough “leads”? Did enough of those “leads” start, complete and submit an application? Were enough of those applications accepted?
But to be honest, marketing/enrollment tends to be the first and last place most will look – and that’s not fair.
To understand why they aren’t buying (applying and enrolling) you need to look at the following factors and understand their role in the recruiting process.
View Post
0 comments
Email Design Tips
Feb 22, 2017
Tips for creating more effective direct response email promotions. Things to do and to remember.
View Post
Category List
SEM (2)
Marketing Planning (7)
Marketing Connection (1)
Content Marketing (16)
Market Opportunity Assessment (1)
Direct Marketing (9)
Retailing (2)
Market Research (4)
Lead Management (7)
Marketing Management (1)
Higher Education Marketing (55)
Marketing Strategy (2)
Competitive Intelligence (2)
Advertising (1)
Customer Acquisition (4)
Marketing Tools (1)
Retail Marketing (1)
Strategic Marketing Planning (3)
Student Recruitment (4)
Email Marketing (3)
Marketing Analytics (1)
Demand Generation (1)
CRM (1)
Telemarketing (1)
Mobile Marketing (1)
Webinar (2)
eCommerce (5)
Martech (1)
Podcast: Higher Ed (4)
Digital Marketing (3)
Marketing (4)
Catalog Marketing (2)
Sales Management (3)
Marketing Channels (1)
Social Media Marketing (2)
Omni Channel Marketing (1)
Target Marketing (1)
Marketing Communications (4)
Internet Marketing (1)
B2B Marketing (1)
Marketing Planning (7)
Marketing Connection (1)
Content Marketing (16)
Market Opportunity Assessment (1)
Direct Marketing (9)
Retailing (2)
Market Research (4)
Lead Management (7)
Marketing Management (1)
Higher Education Marketing (55)
Marketing Strategy (2)
Competitive Intelligence (2)
Advertising (1)
Customer Acquisition (4)
Marketing Tools (1)
Retail Marketing (1)
Strategic Marketing Planning (3)
Student Recruitment (4)
Email Marketing (3)
Marketing Analytics (1)
Demand Generation (1)
CRM (1)
Telemarketing (1)
Mobile Marketing (1)
Webinar (2)
eCommerce (5)
Martech (1)
Podcast: Higher Ed (4)
Digital Marketing (3)
Marketing (4)
Catalog Marketing (2)
Sales Management (3)
Marketing Channels (1)
Social Media Marketing (2)
Omni Channel Marketing (1)
Target Marketing (1)
Marketing Communications (4)
Internet Marketing (1)
B2B Marketing (1)
Tag List
Strategic Market Planning (4)
Direct Marketing (13)
Marketing Research (3)
Demand Generation (7)
Consumer Catalogs (1)
Direct Mail (4)
Marketing Collateral (2)
Adwords (2)
Blog (1)
On Demand Marketing (1)
Sales (3)
Marketing Assessment (2)
Process Mapping (1)
Student Enrollments (1)
Market Research (8)
Offer Development (1)
Adult Student Retention (1)
Marketing Tools (2)
B2C Marketing (1)
Millennial Marketing (1)
Student Nurturing (7)
Business Development (1)
Competitive Analysis (3)
Social Media Marketing (6)
Higher Education (10)
Competitive Intelligence (7)
eCommerce Product Development (1)
SMS Text (1)
Event Marketing (1)
Selling (1)
Adtech (1)
Marketing Analytics (1)
Cataloging (1)
Call Center (1)
Lead Management (13)
Assessments (1)
Marketing Channels (4)
Digital Marketing (9)
Predictive Modeling (1)
Search Engine Marketing (1)
Lifelong Learning (1)
Marketing (17)
Lead Nurturing (11)
Data Analytics (2)
Thank you page (1)
Content Marketing (11)
Broadcast Direct Response (1)
earned media (1)
Sales Management (2)
Dave Freeman (3)
Marketing Promotions (4)
Webinar (2)
Online Marketing (5)
Student Acquisition (10)
Direct Response Marketing Product (1)
paid media (1)
Generation Z (1)
Setting Goals (1)
New Program Development (1)
Marketing Connection (1)
Customer Acquisition (7)
Direct Response Email (2)
Customer Retention (2)
College Retention (1)
DWS Associates Marketing (1)
Customer Service (1)
Retail Marketing (9)
Business Catalogs (1)
Adult Student Recruitment (1)
retail (3)
Mystery Shopper Audit (3)
Targeting & Segmentation (3)
Revenue (1)
PPC Ads (1)
Marketing Strategy (8)
Personalization (1)
Marketing Automation (1)
Direct Response (3)
Marketing Media (2)
Market Planning (2)
Student Success (1)
CRM (3)
Student Retention (14)
Video Marketing (2)
Web Forms (1)
Adult Students (4)
Website Design (1)
Nurturing (1)
Marketing Communications (8)
Student Recruitment (25)
A/B Testing (2)
Student Recruiting Campaign (1)
Internet Marketing (4)
influencer marketing (1)
Retailing (8)
B2B Marketing (2)
Marcom (1)
SEM (2)
College Recruitment (1)
Advertising (5)
Enrollment Management (3)
Campaign Planning (1)
Customer Acquistion (3)
Key Metrics (1)
Omni Channel Marketing (2)
Differentiation (1)
Podcast (2)
Marketing Audit (1)
Content Markteing (5)
Catalog Marketing (4)
Student Satisfaction (1)
Market Analysis (1)
CMO (1)
Integrated Marketing Communications (1)
Media Buying (1)
Social Media (1)
Marketing Management (1)
Telemarketing (1)
Data-Driven Marketing (1)
Strategic Planning (5)
Gen Z (2)
Marketing Technology (1)
Database Marketing (1)
Affiliate Marketing (1)
Post-traditional Students (1)
Target Marketing (2)
Personas (3)
Merchandising (2)
Profits (1)
Mobile Marketing (2)
Inbound Marketing (1)
DR Radio (1)
Higher Education Marketing (21)
Martech (1)
Marketing Planning (9)
Segmentation (5)
Creative (2)
Multi Channel Marketing (3)
Outsourcing (1)
Market Opportunity Assessment (2)
Market Segmentation (2)
Social Media (5)
Product Development (1)
eCommerce (9)
Market Intelligence (3)
Sales Pipeline (1)
Target Market (2)
Lead Generation (18)
Email Marketing (5)
Email (3)
Market Planning Process (2)
Market Testing (1)
Direct Marketing (13)
Marketing Research (3)
Demand Generation (7)
Consumer Catalogs (1)
Direct Mail (4)
Marketing Collateral (2)
Adwords (2)
Blog (1)
On Demand Marketing (1)
Sales (3)
Marketing Assessment (2)
Process Mapping (1)
Student Enrollments (1)
Market Research (8)
Offer Development (1)
Adult Student Retention (1)
Marketing Tools (2)
B2C Marketing (1)
Millennial Marketing (1)
Student Nurturing (7)
Business Development (1)
Competitive Analysis (3)
Social Media Marketing (6)
Higher Education (10)
Competitive Intelligence (7)
eCommerce Product Development (1)
SMS Text (1)
Event Marketing (1)
Selling (1)
Adtech (1)
Marketing Analytics (1)
Cataloging (1)
Call Center (1)
Lead Management (13)
Assessments (1)
Marketing Channels (4)
Digital Marketing (9)
Predictive Modeling (1)
Search Engine Marketing (1)
Lifelong Learning (1)
Marketing (17)
Lead Nurturing (11)
Data Analytics (2)
Thank you page (1)
Content Marketing (11)
Broadcast Direct Response (1)
earned media (1)
Sales Management (2)
Dave Freeman (3)
Marketing Promotions (4)
Webinar (2)
Online Marketing (5)
Student Acquisition (10)
Direct Response Marketing Product (1)
paid media (1)
Generation Z (1)
Setting Goals (1)
New Program Development (1)
Marketing Connection (1)
Customer Acquisition (7)
Direct Response Email (2)
Customer Retention (2)
College Retention (1)
DWS Associates Marketing (1)
Customer Service (1)
Retail Marketing (9)
Business Catalogs (1)
Adult Student Recruitment (1)
retail (3)
Mystery Shopper Audit (3)
Targeting & Segmentation (3)
Revenue (1)
PPC Ads (1)
Marketing Strategy (8)
Personalization (1)
Marketing Automation (1)
Direct Response (3)
Marketing Media (2)
Market Planning (2)
Student Success (1)
CRM (3)
Student Retention (14)
Video Marketing (2)
Web Forms (1)
Adult Students (4)
Website Design (1)
Nurturing (1)
Marketing Communications (8)
Student Recruitment (25)
A/B Testing (2)
Student Recruiting Campaign (1)
Internet Marketing (4)
influencer marketing (1)
Retailing (8)
B2B Marketing (2)
Marcom (1)
SEM (2)
College Recruitment (1)
Advertising (5)
Enrollment Management (3)
Campaign Planning (1)
Customer Acquistion (3)
Key Metrics (1)
Omni Channel Marketing (2)
Differentiation (1)
Podcast (2)
Marketing Audit (1)
Content Markteing (5)
Catalog Marketing (4)
Student Satisfaction (1)
Market Analysis (1)
CMO (1)
Integrated Marketing Communications (1)
Media Buying (1)
Social Media (1)
Marketing Management (1)
Telemarketing (1)
Data-Driven Marketing (1)
Strategic Planning (5)
Gen Z (2)
Marketing Technology (1)
Database Marketing (1)
Affiliate Marketing (1)
Post-traditional Students (1)
Target Marketing (2)
Personas (3)
Merchandising (2)
Profits (1)
Mobile Marketing (2)
Inbound Marketing (1)
DR Radio (1)
Higher Education Marketing (21)
Martech (1)
Marketing Planning (9)
Segmentation (5)
Creative (2)
Multi Channel Marketing (3)
Outsourcing (1)
Market Opportunity Assessment (2)
Market Segmentation (2)
Social Media (5)
Product Development (1)
eCommerce (9)
Market Intelligence (3)
Sales Pipeline (1)
Target Market (2)
Lead Generation (18)
Email Marketing (5)
Email (3)
Market Planning Process (2)
Market Testing (1)
Tag Cloud
PodcastInternet MarketingDR RadioCampaign PlanningProfitsDirect MarketingCustomer AcquisitionStrategic PlanningNurturingDirect Response Marketing ProductCRMMarketing PlanningCollege RetentionA/B TestingSocial Media MarketingNew Program DevelopmentRetail MarketingOffer DevelopmentData AnalyticsDirect ResponseMarketing ChannelsTargeting & SegmentationB2B MarketingProduct DevelopmentContent MarketingMartechMarketing ResearchGeneration ZAdult StudentsKey MetricsWebsite DesignBusiness CatalogsMulti Channel Marketingpaid mediaBlogMarketing TechnologyStudent SatisfactionDatabase MarketingOnline MarketingCollege RecruitmentMystery Shopper AuditTarget MarketingTarget MarketLead ManagementSearch Engine MarketingBusiness DevelopmentLifelong LearningWebinarMarketing ManagementThank you pagePost-traditional StudentsMarketing CollateralLead NurturingMobile MarketingMarket SegmentationDemand GenerationSalesSellingContent MarkteingEmailSales ManagementSMS TextMarketing AutomationStudent SuccessCustomer AcquistionCatalog MarketingMarket TestingCompetitive AnalysisDave FreemanEvent MarketingAdult Student RetentionMarketing AuditMarket PlanningAdtechMarketing MediaDigital MarketingInbound MarketingSetting GoalsStudent Recruiting CampaignMarketing CommunicationsMarketing PromotionsMarket Opportunity AssessmentSocial Mediainfluencer marketingeCommerce Product DevelopmentMillennial MarketingMarcomStudent AcquisitionOn Demand MarketingB2C MarketingCompetitive IntelligenceSocial MediaIntegrated Marketing CommunicationsSales PipelineDirect Response EmailAssessmentsDWS Associates MarketingOutsourcingPredictive ModelingVideo MarketingDirect MailSEMStudent NurturingGen ZCMOeCommerceStrategic Market PlanningMarket IntelligenceAdvertisingTelemarketingMarketing AnalyticsMerchandisingStudent EnrollmentsMarketingMedia BuyingMarketing AssessmentHigher Education MarketingStudent RetentionCall CenterEnrollment ManagementRetailingEmail MarketingSegmentationWeb FormsMarketing StrategyData-Driven MarketingStudent RecruitmentretailMarket AnalysisMarket Planning ProcessPersonasOmni Channel MarketingCreativeHigher EducationMarketing ToolsPersonalizationMarketing ConnectionAdwordsAdult Student RecruitmentConsumer CatalogsAffiliate MarketingPPC Adsearned mediaBroadcast Direct ResponseLead GenerationDifferentiationProcess MappingCatalogingRevenueCustomer ServiceMarket ResearchCustomer Retention