Category: Retail Marketing
49% of retailers name in-store mobile experience a top priority. The question is should they? Considering how tied to our smartphones we are, is making it easier for them to become even less engaged in their actual surroundings the right move? It's a topic that deserves considerable thought, because there are pluses and minuses to doing so.
Category: Market Opportunity Assessment
Your organization has limited resources and numerous opportunities in the market - a market opportunity assessment helps you identify those opportunities with the greatest potential to generate acceptable returns. This article addresses why the market opportunity assessment is important to your success and how to perform an effective assessment.
Category: Higher Education Marketing
The more effective institutions take a proactive approach to strategic planning. They look for factors that may impact them, and they use whatever time they have to develop appropriate responses. This approach leads to more efficient use of their resources and improved performance.
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