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Routes-To-Market Evaluation & Planning Program
Our routes-to-market planning services identifies your target audiences and how and where they buy your type of products/services. It determines which channels the customers prefers, so you can develop the most effective marketing and distribution strategies and programs. This planning process is a well established methodology for driving profitable growth. The first step is to evaluate the distribution landscape and understand the different distribution options available to your markets. The next step is to identify the strongest channels for selling your products/services to your target markets. The third step is to identify potential partners by region that may help you sell more products/services to your target markets. Once we've identified the appropriate channels and channel partners, the next step is to determine the potential market opportunity through those channels identified. It's usually a good idea to have defined your channels before you actually start to prepare your formal marketing plans.
The period of the engagement for conducting the routes-to-market assessment and plan production will vary depending on your industry and product/service offering.