How's your marketing?
Jan 08, 2018
How's your marketing doing? There are a lot of ways to answer that question, with the quickest and simplest being, are you meeting or exceeding your sales and profit goals for the period. Of course, there are lots of factors that go into actually doing that and the Marketing Performance Evaluator takes a best practices approach to evaluating and measuring those factors.
The Marketing Performance Evaluator assesses your organization's marketing performance on 25 key marketing activities and get a visual score card of your performance. The tool will help you identify your organization's strengths and weaknesses and overall marketing performance and which of your marketing activities need immediate improvement and which can wait for later improvement, based on their importance. Easily and quickly identify key areas that need improvement.
This tool gives you an excellent visual representation of how your organization is doing. And, the tool allows you to conduct what-if analysis based on changes that you make to any of the factors and their overall importance. This tool is based on marketing theory and practices developed by Dr. Philip Kotler and presented in his book Marketing Management, Principles of Marketing. The concept for the tool has been updated to also include aspects of digital and social marketing that are now a key factor in marketing strategy formulation and execution.
Note: This tool is designed to be used on desktops and laptops and it only runs in browsers that support Flash.
Dudley Stevenson, founder and CEO of DWS Associates, has over thirty-five years’ experience in consumer marketing, business-to-business marketing, and direct marketing, including developing, planning, and implementing go-to-market strategies. He's also the author of "Marketing Direct: Breaking Through The Clutter." Working with organizations ranging from start-ups to Fortune 100 companies, he and his team have helped clients such as IBM, Sony, Neiman Marcus, Arizona Highways, Marshall Field & Co., Mrs. Field’s, UNICEF, and Patagonia implement successful direct marketing programs. A longtime member of the Direct Marketing Association and the American Marketing Association, Stevenson is also a sought-after speaker. He’s given hundreds of presentations and workshops on marketing and direct marketing. His “Marketing Planning 101” workshop alone has reached more than 100,000 marketing and sales professionals.