DWS Associates Marketing Solutions

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Inhouse Agency Planning & Setup Services

Starting At: (Call for quote or complete the information request form in the contact us section for additional information and pricing.) What Are The Advantages Of Bringing Your… https://www.dwsassociates.com/marketing-services/marcom-services/inhouse-agency-planning-implementation-services/

Designing and Writing Effective Direct Mail Packages

Direct mail can produce double-digit increases in digital campaign performance - so here are some tips for designing and writing effective direct mail.
  Direct mail is both an art and science - writing and designing direct mail that works is difficult and time-consuming so unless you have been successful at writing and… https://www.dwsassociates.com/blog/2018/designing-and-writing-effective-direct-mail-packages/

Types of Segmentation Analysis

Internal segmentation involves analyzing a list or media by its inherent characteristics, such as geography in the case of publications or any of the characteristics that a… https://www.dwsassociates.com/knowledgebase/market-planning/types-segmentation-analysis/

2 Commonly Overlooked Causes for Enrollment Shortfalls - And How to Fix Them

There are two commonly overlooked causes for failing to achieve enrollment goals that can live inside your institution - here's how to fix them.
For several years now, you’ve seen the stories about a supply and demand crisis in higher education causing about 50% of colleges and universities to fall short of their… https://www.dwsassociates.com/blog/2018/2-commonly-overlooked-causes-enrollment-shortfalls-and-how-fix-them/

Marketing 101 Presentation

https://www.dwsassociates.com/knowledgebase/market-planning/marketing-planning-101-tutorial/marketing-101-presentation/

Contact Strategy: People Buy From People

Does your contact strategy include people interacting? People buy from people. People they trust. Does your lead nurturing process help your potential new customers get to know your staff and build trust? Maybe it should!
Think about the last big purchase decision you made.  One that cost you 5-figures or more.  Or that put your job on the line. Did it come down to your level of trust,… https://www.dwsassociates.com/blog/2018/people-buy-people/

Adult / Post-traditional Student Retention Checklist

Adult / Post-traditional Student Retention Checklist We believe that retention starts with recruitment, and the key to success is a written process that focuses on data-driven… https://www.dwsassociates.com/knowledgebase/higher-education-marketing/adult-post-traditional-student-retention-checklist/

Adult / Post-traditional Student Lead Generation Checklist

Adult/Post-traditional Student Lead Generation Check List Generating the quantity and quality of adult/post-traditional student leads necessary to achieve our enrollment goals is… https://www.dwsassociates.com/knowledgebase/higher-education-marketing/adult-post-traditional-student-lead-generation-checklist/

Adult Student Recruitment Checklist

[1] Two people submit a web form expressing interest in Program A.  Within 24 hours, only one clicks on the link to the offer in the auto email.  That person is more engaged than… https://www.dwsassociates.com/knowledgebase/higher-education-marketing/adult-student-recruitment-checklist/

Targeting / Segmentation Hierarchy List

Lowest level - No targeting at all Targeting/segmenting people based on content consumption Targeting/segmenting people based on paid content consumption Targeting/segmenting… https://www.dwsassociates.com/knowledgebase/market-planning/targeting-segmentation-hierarchy-list/

Successful Blog Post Checklist

Keywords – What is your keyword strategy? Is the keyword in the title tag? Subheads? Opening paragraph? Permalink? Images names and/or alt text? Grammar and Spelling –… https://www.dwsassociates.com/knowledgebase/digital-marketing/successful-blog-post-checklist/

How to Start a Successful Blog

How to Start a Successful Blog You are searching for ways to leverage your existing resources and attract more high-quality leads that become new customers, clients and/or… https://www.dwsassociates.com/knowledgebase/digital-marketing/how-start-successful-blog/

Content Marketing Service Packages

https://www.dwsassociates.com/marketing-services/content-marketing-services/httpsdwsassociatescomfiles261535735441content-marketing-packagespdf/

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      • Market Opportunity Assessment: Why You Need One & 5 Key Steps
      • Enrollment Management: Navigating Disruption to Achieve Success
      • 49% of retailers name in-store mobile experience a top priority
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      • Discussion: Should Your College Exist in the 21st Century?
      • Welcome Back: Former Students, Graduates
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      • Avalanche of Dreck...Are you part of the problem?
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      • Amazon Losing Billions - You Should Be Scared
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      • Are Shoppers Really That Resistant to Self-Checkout?
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      • Part 1: Podcasts Should You Start Your Own Podcast?
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      • 8 Simple Ways to Increase Enrollments
      • PART 2: Podcasts: Develop Your Plan
      • Should You Buy or Generate Your Own Leads?
      • How to Overcome the 3 Reasons Most Miss Their Enrollment Goals
      • Contact Strategy: People Buy From People
      • 2 Commonly Overlooked Causes for Enrollment Shortfalls - And How to Fix Them
      • Designing and Writing Effective Direct Mail Packages
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      • Announcing Our New Enhanced On-Demand Services for Adult, Graduate and Continuing Education Programs
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      • Data-Driven Marketing...It's As Old As Index Cards, And Then Some...
      • Why They ain’t buying what you’re sellin’
      • New Degree Programs: What You Must Learn from Google, Amazon and Apple
      • Student Recruitment & Retention Goes to the Movies
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      • 2 Secrets to Achieving Adult Enrollment Goals
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      • Old Ways Don't Open New Doors
      • Early Results: Adult Student Recruitment Effectiveness Part I of II
      • Early Results: Adult Student Recruitment Effectiveness Part II of II
      • Webinar: Competitive Intelligence 101
      • How to Say the Right Thing so More Adults Enroll
      • Clear Communications, not Content Marketing, is Key to Achieving Adult Enrollment Goals
      • Are You Listening Carefully? Asking the Right Questions?
      • Missing Unrealistic Goals
      • What Are You Putting Into Your Sales Pipeline
      • Competitive Intelligence - What is it? Why do you need it?
      • Yes, You Do Have the Budget
      • Enrollment Opportunity: Under-served Segments
      • Why Colleges Are Failing to Achieve Adult Enrollment Goals
      • 01
      • 02
        • Are You Sitting Around Waiting for Business?
        • Get More Our of Your CRM Investment
        • Tips for Building Affordable, Effective Marketing Research Program
        • Smart College Recruitment Targets Wisely Using Segmentation
      • 03
        • Marketer's Toolkit Goes Mobile
        • A/B Testing: Some Important Rules to Follow
        • Targeting is Not Rocket Science
        • Snap Chat for Student Recruitment
        • Colleges Must Lead the Way in Marketing to Millennials
        • How Many Leads Do You Need?
        • Do You Know What a "Lead" Is?
        • Do You Know How Many Sales Leads You Need? Find Out With...
        • Content Marketing: It's a Mess
      • 04
        • What Is The Best Marketing Channel?
        • Do You Need a Marketing Plan?
        • Data Analytics Improve Enrollment Performance
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Common Social Media Challenges and Solutions
        • 8 1/2 Common Errors in the Student Recruitment Process
      • 05
        • Differentiation - Colleges Need to Be Uniquely Valuable
        • Non-Traditional Students: Tips to Attract & Retain
        • Market Planning Process
        • Market Analysis - Identify Your Target Markets
        • Catalog Business Plan
        • 10 Common Digital Marketing Mistakes & Solutions
        • Tips for Recruiting Millennials to Your College
        • How to Lower New Student Acquisition Costs
      • 06
        • Your Website Needs Help
        • Better Adwords Performance ASAP
        • Higher Education Marketing Assessment Tool: A Demo
        • Join Marketing Connection Today
        • Marketers Are Focused On the Wrong Things
        • Marketing...It's About the Numbers
        • Colleges Without Market Research: Penny-Wise, Pound Foolish
        • Top Benefits You Enjoy From a Mystery Shopper Audit
      • 07
        • The Future of Content Marketing
        • Pokemon Go: Student Recruitment & Retention?
        • Whatever the Channel: Marketing Success Depends on 5 Factors
        • When Your Customers Aren't Your Customers - Social Media Pitfalls
        • Content Marketing Success
        • Why You Can't Afford to Pass on a Retention Audit
      • 08
        • Your Trouble With Adwords
        • You Can't Recruit & Retain if You Don't Know Your Audience
        • Facebook Live for Student Recruitment
        • How to Make Significant Improvements to Student Recruitment Results
      • 09
        • Why Facilitated Strategic Planning Workshops are Most Effective for Your College...
        • Video Marketing: Tips for Greater Success
        • The Details Are in the Plans
        • Digital Metrics: How Much is Real & How Much is Bullshit?
        • Video Content Marketing: Tips for Greater Success
      • 10
        • How You Can Enroll More Non-Traditional Students
        • Your Email Metrics Are Wrong
        • Too Much Content Too Much Waste
        • How Asking the Right Questions Can Increase Enrollments
        • Content Marketing for Higher Education Recruitment and Retention
      • 11
        • 5 Ways to Increase Graduate School Enrollments by Leveraging Data
        • Big Data, Predictive Analytics & Marketing Research Strike Out in Election 2016
      • 12
      • Direct Marketing Planning
      • How Many Leads Do Our Sales Executives Need?
      • The Drones Are Coming!
      • Advantages of Direct Marketing
      • Student Retention Tips for 2016
      • Outbound Telemarketing Missing Opportunities As Part of College Student Recruitment
      • New Study Identifies Opportunities to Improve Student Recruitment
      • 6 Tips to Improve Your College's Content Marketing Performance
      • Lead Flow Planning - Getting It Right
  • Book
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  • Contact Us
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2019

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Inhouse Agency Planning & Setup Services

Starting At: (Call for quote or complete the information request form in the contact us section for additional information and pricing.) What Are The Advantages Of Bringing Your… https://www.dwsassociates.com/marketing-services/marcom-services/inhouse-agency-planning-implementation-services/

Designing and Writing Effective Direct Mail Packages

Direct mail can produce double-digit increases in digital campaign performance - so here are some tips for designing and writing effective direct mail.
  Direct mail is both an art and science - writing and designing direct mail that works is difficult and time-consuming so unless you have been successful at writing and… https://www.dwsassociates.com/blog/2018/designing-and-writing-effective-direct-mail-packages/

Types of Segmentation Analysis

Internal segmentation involves analyzing a list or media by its inherent characteristics, such as geography in the case of publications or any of the characteristics that a… https://www.dwsassociates.com/knowledgebase/market-planning/types-segmentation-analysis/

2 Commonly Overlooked Causes for Enrollment Shortfalls - And How to Fix Them

There are two commonly overlooked causes for failing to achieve enrollment goals that can live inside your institution - here's how to fix them.
For several years now, you’ve seen the stories about a supply and demand crisis in higher education causing about 50% of colleges and universities to fall short of their… https://www.dwsassociates.com/blog/2018/2-commonly-overlooked-causes-enrollment-shortfalls-and-how-fix-them/

Marketing 101 Presentation

https://www.dwsassociates.com/knowledgebase/market-planning/marketing-planning-101-tutorial/marketing-101-presentation/

Contact Strategy: People Buy From People

Does your contact strategy include people interacting? People buy from people. People they trust. Does your lead nurturing process help your potential new customers get to know your staff and build trust? Maybe it should!
Think about the last big purchase decision you made.  One that cost you 5-figures or more.  Or that put your job on the line. Did it come down to your level of trust,… https://www.dwsassociates.com/blog/2018/people-buy-people/

Adult / Post-traditional Student Retention Checklist

Adult / Post-traditional Student Retention Checklist We believe that retention starts with recruitment, and the key to success is a written process that focuses on data-driven… https://www.dwsassociates.com/knowledgebase/higher-education-marketing/adult-post-traditional-student-retention-checklist/

Adult / Post-traditional Student Lead Generation Checklist

Adult/Post-traditional Student Lead Generation Check List Generating the quantity and quality of adult/post-traditional student leads necessary to achieve our enrollment goals is… https://www.dwsassociates.com/knowledgebase/higher-education-marketing/adult-post-traditional-student-lead-generation-checklist/

Adult Student Recruitment Checklist

[1] Two people submit a web form expressing interest in Program A.  Within 24 hours, only one clicks on the link to the offer in the auto email.  That person is more engaged than… https://www.dwsassociates.com/knowledgebase/higher-education-marketing/adult-student-recruitment-checklist/

Targeting / Segmentation Hierarchy List

Lowest level - No targeting at all Targeting/segmenting people based on content consumption Targeting/segmenting people based on paid content consumption Targeting/segmenting… https://www.dwsassociates.com/knowledgebase/market-planning/targeting-segmentation-hierarchy-list/

Successful Blog Post Checklist

Keywords – What is your keyword strategy? Is the keyword in the title tag? Subheads? Opening paragraph? Permalink? Images names and/or alt text? Grammar and Spelling –… https://www.dwsassociates.com/knowledgebase/digital-marketing/successful-blog-post-checklist/

How to Start a Successful Blog

How to Start a Successful Blog You are searching for ways to leverage your existing resources and attract more high-quality leads that become new customers, clients and/or… https://www.dwsassociates.com/knowledgebase/digital-marketing/how-start-successful-blog/

Content Marketing Service Packages

https://www.dwsassociates.com/marketing-services/content-marketing-services/httpsdwsassociatescomfiles261535735441content-marketing-packagespdf/

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