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Market Intelligence Market Testing Inbound Marketing Business Catalogs Product Development Website Design Dave Freeman Student Nurturing eCommerce Product Development Lead Nurturing Integrated Marketing Communications Personalization Mystery Shopper Audit PPC Ads Market Analysis Marketing Tools Campaign Planning Adtech Student Success Media Buying Sales Pipeline Marketing Promotions Adult Student Retention Marketing Research Marketing Analytics Targeting & Segmentation Email Target Market Marketing Assessment earned media Marketing Call Center Omni Channel Marketing CMO Student Enrollments Differentiation Social Media Retailing Customer Acquistion Marketing Connection Data-Driven Marketing Marcom Sales Direct Response retail Marketing Audit Social Media Marketing influencer marketing Segmentation Adult Student Recruitment Email Marketing Martech eCommerce Profits Selling Marketing Communications SEM Search Engine Marketing Student Recruiting Campaign DR Radio Broadcast Direct Response Market Planning Process Direct Response Marketing Product paid media Market Segmentation Lead Management Merchandising Direct Mail Event Marketing Retail Marketing A/B Testing Process Mapping Student Satisfaction College Retention Offer Development Marketing Strategy Market Research Affiliate Marketing Target Marketing Setting Goals Sales Management Competitive Intelligence Predictive Modeling Marketing Media Data Analytics Creative Online Marketing Content Marketing Adult Students Revenue Customer Service CRM Millennial Marketing Multi Channel Marketing Lifelong Learning Advertising Content Markteing Direct Response Email Marketing Collateral Higher Education Cataloging Podcast Web Forms Video Marketing Lead Generation Student Acquisition Assessments Post-traditional Students Marketing Channels Market Planning Marketing Technology Direct Marketing Competitive Analysis Strategic Market Planning Gen Z Marketing Automation Mobile Marketing Internet Marketing Social Media Consumer Catalogs Marketing Management Enrollment Management Student Recruitment Outsourcing Demand Generation Database Marketing Nurturing Customer Acquisition Customer Retention Digital Marketing SMS Text Key Metrics B2B Marketing Catalog Marketing Strategic Planning On Demand Marketing Blog Telemarketing Higher Education Marketing College Recruitment Marketing Planning B2C Marketing Webinar DWS Associates Marketing Business Development Personas Adwords New Program Development Market Opportunity Assessment Thank you page Generation Z Student Retention

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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