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Tag Cloud

Marketing Technology Marketing Communications CMO Web Forms Setting Goals SEM Marketing Management Marketing Email Marketing Adtech Campaign Planning Strategic Market Planning Revenue Market Segmentation Adult Student Retention Student Retention Advertising Competitive Intelligence College Recruitment Outsourcing Lead Management Student Recruiting Campaign Higher Education Marketing Marcom New Program Development Process Mapping Sales Pipeline Demand Generation DWS Associates Marketing A/B Testing Market Testing B2C Marketing Marketing Promotions Dave Freeman influencer marketing Data-Driven Marketing Segmentation Digital Marketing Podcast Adult Students Target Market Marketing Analytics Higher Education Personalization Consumer Catalogs Key Metrics Predictive Modeling Retailing Webinar Customer Service Target Marketing Email Marketing Research Content Markteing Millennial Marketing Direct Marketing College Retention Lead Generation Social Media Search Engine Marketing Post-traditional Students Competitive Analysis paid media Product Development Website Design Merchandising Data Analytics Call Center Mobile Marketing eCommerce Affiliate Marketing Database Marketing Student Recruitment Student Success Differentiation Marketing Media Business Development Marketing Tools Multi Channel Marketing PPC Ads Marketing Automation Social Media Marketing Student Satisfaction Gen Z Marketing Collateral Media Buying Generation Z Event Marketing Marketing Assessment Sales Management Creative Student Nurturing Marketing Planning Direct Response Inbound Marketing Video Marketing Retail Marketing Nurturing Catalog Marketing CRM Marketing Audit Content Marketing Offer Development Online Marketing On Demand Marketing Market Planning Process Broadcast Direct Response Market Opportunity Assessment SMS Text Social Media Selling Marketing Strategy Market Planning Lifelong Learning Internet Marketing Strategic Planning Blog Direct Response Email Integrated Marketing Communications Sales Student Enrollments DR Radio Lead Nurturing Enrollment Management Marketing Channels Assessments retail Adwords Martech Direct Mail Marketing Connection Cataloging Mystery Shopper Audit Personas Student Acquisition Customer Acquisition earned media Business Catalogs Thank you page Market Analysis eCommerce Product Development Profits Adult Student Recruitment Customer Acquistion Market Research Direct Response Marketing Product Omni Channel Marketing B2B Marketing Telemarketing Customer Retention Targeting & Segmentation Market Intelligence

Archive

Profile of the Average Online Student

Apr 16, 2018

Female (70%)
33 years old
Working and earning a salary of $65,000 a year
Studying business (34%)
Attends part-time
Seeking a bachelor’s or master’s degree (75%)
Lives within 100 miles of the physical campus (80%)
More likely to attend a nonprofit institution (65%)
Value the school’s reputation (75%)
Motivated by career advancement (46%)
Prefers online studies because they’re busy & need flexibility (68%)
Appreciate the ability to study anywhere, anytime (31%)

So, tell me...does this match up with your media, message, and offer strategies?

Source: http://www.thetechedvocate.org/average-online-college-student-look-like/

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