Category: Social Media Marketing
Social media. It’s the place to be. It’s where your audience can be found. And you damn well better be there, engaged with them.
Category: Customer Acquisition
The five most important factors that you have to worry about when creating a direct marketing campaign are, in order of importance, target, offer, format, creative and timing.
Jul 04, 2016
Category: Higher Education Marketing
A retention audit is an evaluation of your processes for retaining customers (businesses) or students (colleges). You need to evaluate the processes if you ever hope to improve your retention rate – because a higher retention rate means higher customer/student lifetime value which means greater success for your business/college.
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