DWS Associates works with clients to develop marketing strategies and programs that drive sales and generate profits.
DWS Associates Marketing Solutions develops B2B and B2C sales and marketing solutions, applications and tools for overall program planning, management, forecasting, analysis, and reporting. The company also provides consulting services in the following areas: sales management, strategic planning; direct marketing; multi-channel marketing; e-commerce and catalog marketing; database marketing and analytics; digital marketing / social media marketing; telemarketing (inbound and outbound); product development and merchandising; market research and competitive intelligence; and, marketing operations and management.
Tools, Services and References for Marketers
This section contains a wide variety of sales, marketing and direct marketing planning and analytical applications, calculators, checklists, charts, presentations, tools that will help you develop and execute more effective business-to-business (B2B) and business-consumer (B2C) marketing strategies, plans, and programs.
The reference is packed with information on a wide variety of marketing topics, including: direct marketing, digital marketing, marketing planning, eCommerce and catalog marketing, sales planning and management, higher education marketing and much more.
Your sales and marketing activities need to produce profitable results - and DWS Associates provides you a comprehensive array of services that will increase sales and marketing performance while building strong, unique brands that attract, engage and retain profitable customers. We offer marketing planning, marcom, eCommerce & multi-channel marketing, sales planning and application development services.
Our store includes all marketing toolkits and the tools that we use on this website for planning, analytics and financial analysis for marketing campaigns, direct marketing, sales planning, digital marketing and much more. Toolkits are sold on the first page and then individual tools are sold by category.
We offer customized, in-person workshops on a wide range of marketing topics. Our workshops are a highly effective way for you to get concentrated support exactly where you need it when you need it. This cost-efficient approach gives you maximum flexibility for your time and budget. DWS Associates have been conducting successful planning and training workshops for more than 30 years.
This section contains a wide range of white papers on various topics in marketing, marketing planning, direct marketing, social and digital marketing and more.
DWS Associates Founded in 1982
Our leadership team has more than two centuries of combined hands-on sales, marketing, applications development, merchandising and business development experience with P&L responsibilities. We are multi-channel marketers and have years of experience integrating and using marketing programs across a wide variety of channels in a wide variety of industries.
DWS Associates works with B2B and B2C clients to develop and enhance demand generation marketing strategies and programs across all channels.
- Develop direct response marketing, data-driven marketing programs.
- Develop on and offline demand generation strategies and programs.
- Develop the optimal media strategies and programs for customers acquisition and retention.
- Develop end-to-end lead management and lead nurturing strategies and programs.