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Strategic Marketing Plan Development
The marketing plan is a road map that guides an organization from point A (its current state) to point B (its desired state). Our formal marketing plan creation services can either assist your organization in preparing a formal plan or we can write the plan for you with your guidance. We also offer a marketing plan workshop where we lead your sales, marketing, and administrative teams through actual development of a marketing plan.
The writen plan is your blueprint that outlines your promotional and marketing efforts for the coming period. The plan will include a situation analysis and a description of your current marketing position, identification of your taget market, their needs, and a description of the marketing mix that you will use to achieve your goals and objectives. It will lay out your marketing strategies for reaching your objectives. It will also identify your competitors and lay out your competitive strategies. It will lay out your action plans, budgets, sales forecasts and projected financial results.
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The period of the engagement to assist you in writing your formal plan or us writing it will vary depending on your industry and product/service offering.