Category List

Retail Marketing (1)
Marketing Channels (1)
Telemarketing (1)
Omni Channel Marketing (1)
Marketing (4)
Webinar (2)
Customer Acquisition (4)
eCommerce (5)
Email Marketing (3)
Market Opportunity Assessment (1)
Mobile Marketing (1)
Target Marketing (1)
Demand Generation (1)
Marketing Analytics (1)
Market Research (4)
Marketing Communications (4)
B2B Marketing (1)
Lead Management (8)
Retailing (2)
Marketing Planning (7)
Strategic Marketing Planning (3)
Direct Marketing (9)
Digital Marketing (3)
Competitive Intelligence (2)
Marketing Connection (1)
Internet Marketing (1)
SEM (2)
Marketing Strategy (2)
Podcast: Higher Ed (4)
Content Marketing (16)
Marketing Management (1)
Advertising (1)
Social Media Marketing (2)
Student Recruitment (4)
Catalog Marketing (2)
Sales Management (2)
CRM (1)
Higher Education Marketing (55)
Marketing Tools (1)
Martech (1)

Tag List

Key Metrics (1)
Market Planning Process (2)
Omni Channel Marketing (2)
Merchandising (2)
Database Marketing (1)
On Demand Marketing (1)
Webinar (2)
Target Marketing (2)
Adwords (2)
Business Development (1)
Direct Mail (4)
Video Marketing (2)
Marketing Communications (8)
SMS Text (1)
Sales (3)
Website Design (1)
Market Planning (2)
Marketing Audit (1)
Marketing Connection (1)
eCommerce Product Development (1)
DWS Associates Marketing (1)
Customer Acquisition (7)
Marketing Strategy (8)
Market Testing (1)
Competitive Analysis (3)
Student Retention (14)
Social Media (1)
Podcast (2)
Direct Marketing (13)
Thank you page (1)
eCommerce (9)
Market Research (8)
Nurturing (1)
Lead Management (13)
Marketing Automation (1)
Martech (1)
Lead Generation (18)
DR Radio (1)
retail (3)
Adult Student Recruitment (1)
Social Media (5)
Student Acquisition (10)
Higher Education (10)
Sales Pipeline (1)
Revenue (1)
Affiliate Marketing (1)
Catalog Marketing (4)
Dave Freeman (3)
Outsourcing (1)
Student Success (1)
Internet Marketing (4)
Market Segmentation (2)
Mobile Marketing (2)
Personalization (1)
Product Development (1)
Inbound Marketing (1)
Target Market (2)
paid media (1)
Marketing (17)
SEM (2)
Student Enrollments (1)
Marketing Planning (9)
Market Analysis (1)
Search Engine Marketing (1)
Lead Nurturing (11)
Online Marketing (5)
Marketing Analytics (1)
Call Center (1)
Customer Acquistion (3)
Marketing Management (1)
Competitive Intelligence (7)
Student Satisfaction (1)
Enrollment Management (3)
Marketing Research (3)
Targeting & Segmentation (3)
Content Markteing (5)
Consumer Catalogs (1)
Direct Response Marketing Product (1)
Market Intelligence (3)
Cataloging (1)
Campaign Planning (1)
Content Marketing (11)
Student Recruiting Campaign (1)
Differentiation (1)
Marketing Technology (1)
earned media (1)
Web Forms (1)
Marketing Promotions (4)
B2C Marketing (1)
Process Mapping (1)
Media Buying (1)
Email (3)
Retail Marketing (9)
Segmentation (5)
Telemarketing (1)
A/B Testing (2)
New Program Development (1)
Millennial Marketing (1)
Advertising (5)
Marketing Channels (4)
Market Opportunity Assessment (2)
Gen Z (2)
influencer marketing (1)
Email Marketing (5)
Post-traditional Students (1)
College Recruitment (1)
Predictive Modeling (1)
Generation Z (1)
Customer Service (1)
Data-Driven Marketing (1)
Profits (1)
Higher Education Marketing (21)
Adtech (1)
Student Recruitment (25)
Strategic Market Planning (4)
Selling (1)
Direct Response (3)
Retailing (8)
Marketing Collateral (2)
B2B Marketing (2)
Marcom (1)
Data Analytics (2)
Social Media Marketing (6)
Marketing Assessment (2)
Integrated Marketing Communications (1)
Creative (2)
Adult Students (4)
Mystery Shopper Audit (3)
Digital Marketing (9)
PPC Ads (1)
Marketing Tools (2)
Marketing Media (2)
Broadcast Direct Response (1)
Customer Retention (2)
Setting Goals (1)
Multi Channel Marketing (3)
Direct Response Email (2)
Demand Generation (7)
Offer Development (1)
Adult Student Retention (1)
Blog (1)
College Retention (1)
Business Catalogs (1)
Personas (3)
CMO (1)
Strategic Planning (5)
Assessments (1)
Event Marketing (1)
Sales Management (2)
Lifelong Learning (1)
CRM (3)
Student Nurturing (7)

Tag Cloud

Adult Student RecruitmentOffer DevelopmentSearch Engine MarketingTargeting & SegmentationCMOCompetitive AnalysiseCommerceTelemarketingCustomer Servicepaid mediaLead NurturingCompetitive IntelligenceDWS Associates MarketingAdwordsCustomer RetentionMartechRetail MarketingStudent AcquisitionSales PipelineMarketing PlanningB2C MarketingMarketing CollateralSocial Media MarketingMarket AnalysisEmailCustomer AcquisitionMarketing ResearchStudent Recruiting CampaignProduct DevelopmentAdult StudentsDatabase MarketingEmail MarketingOmni Channel MarketingeCommerce Product DevelopmentBroadcast Direct ResponseMarketing AuditConsumer CatalogsCreativePersonasLifelong LearningStudent NurturingVideo MarketingLead ManagementB2B Marketingearned mediaDR RadioMillennial MarketingEnrollment ManagementMarketing AnalyticsAdult Student RetentionDirect Response EmailMarket TestingOnline MarketingNurturingPPC AdsCollege RetentionWeb FormsMarcomStudent EnrollmentsSales ManagementWebsite DesignRetailingBusiness DevelopmentCRMAdvertisingMarketingMarketing MediaMobile MarketingMarketing ManagementInternet MarketingSEMHigher Educationinfluencer marketingMarket PlanningBusiness CatalogsStudent SatisfactionStrategic Market PlanningPost-traditional StudentsSegmentationTarget MarketingBlogPredictive ModelingInbound MarketingWebinarMarketing ChannelsCollege RecruitmentData AnalyticsProcess MappingCatalogingProfitsStudent RecruitmentSocial MediaMarket Planning ProcessAffiliate MarketingKey MetricsretailMarketing AutomationDirect MailStudent RetentionMarketing StrategyEvent MarketingOutsourcingAssessmentsStudent SuccessPodcastTarget MarketGen ZA/B TestingSetting GoalsMarketing ConnectionMystery Shopper AuditMarketing AssessmentThank you pageMarket IntelligenceOn Demand MarketingRevenueSMS TextGeneration ZMedia BuyingMerchandisingDirect MarketingLead GenerationIntegrated Marketing CommunicationsData-Driven MarketingMarketing PromotionsDifferentiationDirect ResponseMarket SegmentationNew Program DevelopmentMarket ResearchMarketing ToolsCustomer AcquistionMulti Channel MarketingContent MarketingSalesDigital MarketingCall CenterMarket Opportunity AssessmentDemand GenerationMarketing CommunicationsDave FreemanDirect Response Marketing ProductSocial MediaStrategic PlanningContent MarkteingHigher Education MarketingMarketing TechnologyCampaign PlanningSellingAdtechCatalog MarketingPersonalization


Blogging: 5 Reasons Why & 5 Tips for Success

May 04, 2018

writing blog posts


Blogging.  There seems to be less focus on blogs, more on email.  But I still see that having your blog as the center of your content marketing strategy is a valuable tool  So, today, let's look at blogging - 5 reasons why and 5 tips for success.

Four Popular Reasons to Start a Blog - Plus One More

Four of the more popular reasons for blogging seems to be:

Self-improvement tends to come from writers that are looking for a way to practice their craft and develop their skills.  There's a lot of "...I learn so much when I write about new topics..." in there too.

Relationships speak to the whole "blogging community" out there.  The people that have been blogging for years as well as the newbies - they have a shared interest and from that shared interest can come friendships.

Giving back, to a blogger, is the same reason I started and continue to teach college courses in marketing.  You develop a skill. You become good at it. You want others to become better at it.

And then we come to money.  Making it.  Having more of it to roll around in.  There are some in the world today that make crazy cash with their blogs - selling ad space, recommending other businesses, and more. But for today, let's focus on the 5th reason - because having a blog at the center of your content marketing efforts can be a great way to attract attention and interest to your business.

The main benefit is that a well-run blog on your site will generate awareness and interest, not to mention site traffic, high-quality leads, new customers.

How to write a blog post: Know your audience

Interesting how everything in marketing starts off with know your audience, isn't it?  And content marketing personas are a huge help in this area. For instance, if you work at an accounting firm and are targeting CEO/CFO/Owners of young businesses - under 5-years old businesses with less than $10 million in annual sales and less than 100 employees involved in the software sector and located in the mid-Atlantic states - you might focus on topics ranging from:

Some of the topics are in your wheelhouse - and some aren't.  But they are of interest to the target audience, so you want to address them to add value, build trust and show you understand the audience.

Start with a topic, develop possible titles

For me, in case it isn't all that obvious, developing titles is a challenge.  Fortunately, blogs have provided writers the opportunity to write about this very subject so a little Google search can pay off huge dividends. Here are a few tips and resources you can check out.

You should also check out this headline analyzer.

Research. Organize. Write. Edit and Proofread.

Once you have identified the topic, have a grip on the title, it's time to research the topic, organize the information and then write. 

Once finished writing, have someone else edit and proofread the work. Speaking as both a marketer and a professor, research and organization are key to presenting an informative, entertaining end product.

Remember that your reader is busy so you have only a moment or two to capture their attention and pull them into the post.  Then it usually comes down to your ability to clearly present valuable insights - which explains section headers and flow.

As for length - that's a matter that is constantly debated.  Some swear by the 500 to 750-word range, others think over 1,000 words is fine.  For your audience, test.  You might find they prefer one length for everything...or that there are some topics that they prefer shorter or longer.

Optimization for Search?

Like the topic of length, the topic of optimizing blog posts has been around a long time.  Ranging from " should write for optimization, not readability" to "...write for readability, not optimization..."

Today, focus on the keywords you know your audience is searching for and keep your blog title in the 70 character or under range so it won't get cut off in search engine results.  Beyond that, write to inform and engage the reader.


Having a blog as the center of your content marketing strategy is, in my opinion, critical. 

You want your audience to visit your site so they can see what else you offer and how that can help them.  Writing about [ex] the impact of new tax laws on corporations for a reader that only works with your firm for estate planning can open up new business opportunities.

And with the blog, that would start with a post that is distributed via social media and your e-newsletter. Add the SEO benefits to the mix and you have the potential of improving organic search results. All together, that's non-stop promotion that increases your opportunities to attract and convert high-quality leads and new clients.  

Tags: Content Markteing
Category: Content Marketing

Fatal error: Call to a member function getUserUserBio() on null in /home/dwsass5/public_html/packages/problog/helpers/blogify.php on line 370