Category List

Competitive Intelligence (2)
Customer Acquisition (4)
Higher Education Marketing (50)
Digital Marketing (2)
Marketing Management (1)
Marketing Channels (1)
Lead Management (8)
Omni Channel Marketing (1)
Advertising (1)
Social Media Marketing (2)
Marketing (4)
Telemarketing (1)
CRM (1)
Student Recruitment (4)
Podcast: Higher Ed (4)
Webinar (2)
Strategic Marketing Planning (3)
Marketing Strategy (2)
Marketing Connection (1)
Target Marketing (1)
eCommerce (5)
Marketing Tools (1)
Demand Generation (1)
Martech (1)
Marketing Planning (7)
SEM (2)
B2B Marketing (1)
Market Research (4)
Email Marketing (2)
Marketing Analytics (1)
Marketing Communications (4)
Retailing (2)
Content Marketing (16)
Sales Management (2)
Internet Marketing (1)
Direct Marketing (9)
Catalog Marketing (2)
Mobile Marketing (1)

Tag List

Sales (3)
Student Nurturing (7)
Product Development (1)
Marketing Automation (1)
Predictive Modeling (1)
Customer Retention (2)
Data-Driven Marketing (1)
Social Media (1)
Retailing (7)
Sales Management (2)
Marketing Collateral (2)
Email Marketing (4)
Website Design (1)
Setting Goals (1)
CMO (1)
Marketing Analytics (1)
eCommerce Product Development (1)
Omni Channel Marketing (2)
Marketing Tools (2)
Sales Pipeline (1)
Marketing Technology (1)
Telemarketing (1)
Nurturing (1)
Online Marketing (5)
Customer Service (1)
Market Analysis (1)
Direct Response (3)
Video Marketing (2)
Assessments (1)
Higher Education Marketing (19)
Creative (2)
Differentiation (1)
Database Marketing (1)
Key Metrics (1)
Adult Student Retention (1)
DR Radio (1)
B2B Marketing (1)
Outsourcing (1)
Market Research (8)
Cataloging (1)
PPC Ads (1)
Demand Generation (7)
Broadcast Direct Response (1)
Marketing Channels (4)
Personalization (1)
Lifelong Learning (1)
Student Success (1)
Lead Nurturing (10)
Market Planning (2)
eCommerce (9)
Dave Freeman (3)
Adult Student Recruitment (1)
Targeting & Segmentation (2)
Email (3)
Affiliate Marketing (1)
influencer marketing (1)
SMS Text (1)
Target Market (1)
Target Marketing (2)
Market Segmentation (2)
Marketing Research (3)
Merchandising (2)
Strategic Planning (5)
Process Mapping (1)
Direct Response Email (2)
Marketing Audit (1)
Market Intelligence (3)
Marketing Strategy (8)
Consumer Catalogs (1)
Marketing Assessment (2)
Student Acquisition (10)
Enrollment Management (1)
Webinar (2)
Mystery Shopper Audit (3)
Call Center (1)
DWS Associates Marketing (1)
Media Buying (1)
Data Analytics (2)
Catalog Marketing (4)
Content Marketing (10)
Search Engine Marketing (1)
New Program Development (1)
Adult Students (4)
Profits (1)
Content Markteing (5)
Direct Marketing (13)
Multi Channel Marketing (3)
Student Retention (13)
Social Media (5)
Social Media Marketing (6)
Student Enrollments (1)
Direct Mail (4)
On Demand Marketing (1)
Student Recruitment (24)
Business Development (1)
earned media (1)
Segmentation (4)
Marketing Management (1)
Retail Marketing (8)
Inbound Marketing (1)
Customer Acquisition (7)
Market Testing (1)
Adwords (2)
Mobile Marketing (1)
Adtech (1)
Higher Education (10)
Competitive Intelligence (6)
paid media (1)
CRM (3)
Competitive Analysis (3)
Integrated Marketing Communications (1)
Martech (1)
Event Marketing (1)
Offer Development (1)
Marcom (1)
Advertising (5)
Business Catalogs (1)
Revenue (1)
Marketing (16)
College Retention (1)
Strategic Market Planning (4)
Lead Generation (18)
Customer Acquistion (2)
Blog (1)
Web Forms (1)
Marketing Planning (9)
Marketing Media (2)
Student Recruiting Campaign (1)
Personas (2)
Post-traditional Students (1)
Marketing Communications (8)
Lead Management (13)
College Recruitment (1)
Market Planning Process (2)
Marketing Connection (1)
Digital Marketing (8)
Student Satisfaction (1)
Selling (1)
Direct Response Marketing Product (1)
SEM (2)
Millennial Marketing (1)
retail (3)
Marketing Promotions (4)
A/B Testing (2)
Thank you page (1)
Podcast (2)
Internet Marketing (4)
Campaign Planning (1)

Tag Cloud

Search Engine MarketingInternet MarketingSMS TextMarketing CommunicationsLead NurturingAffiliate MarketingOmni Channel MarketingTarget Marketearned mediaPersonaspaid mediaMarketing ResearchMarketing ToolsStudent EnrollmentsWeb FormsMarcomRetailingMarketing ManagementDR RadioInbound Marketinginfluencer marketingThank you pageSales ManagementCustomer RetentionEmail MarketingPost-traditional StudentsSellingBlogMarket IntelligenceCustomer AcquistionPodcastBusiness DevelopmentMarketing ChannelsCatalogingAdult Student RecruitmentEvent MarketingSales PipelineCMOMarket PlanningMarketing MediaStrategic Market PlanningSocial MediaSetting GoalsStudent RecruitmentProduct DevelopmentDatabase MarketingSalesMartechMarketing AuditTargeting & SegmentationMarketing CollateralDirect MailMillennial MarketingAdult Student RetentionOn Demand MarketingOutsourcingMarketing TechnologyCall CenterLead ManagementMarket SegmentationeCommerceDirect Response Marketing ProductCompetitive AnalysiseCommerce Product DevelopmentMerchandisingMobile MarketingStudent SuccessSocial MediaCustomer AcquisitionB2B MarketingCollege RecruitmentMarketing ConnectionMarket AnalysisMarketing AnalyticsMedia BuyingStudent NurturingSegmentationDirect ResponseContent MarketingCustomer ServiceStudent AcquisitionBroadcast Direct ResponseAssessmentsA/B TestingHigher Education MarketingIntegrated Marketing CommunicationsConsumer CatalogsData AnalyticsRevenueDirect Response EmailMarketingMarket ResearchDifferentiationProfitsTarget MarketingAdwordsMarketing PlanningDemand GenerationDWS Associates MarketingNew Program DevelopmentMulti Channel MarketingOnline MarketingDirect MarketingAdult StudentsStudent RetentionSocial Media MarketingOffer DevelopmentKey MetricsPredictive ModelingCampaign PlanningVideo MarketingMarketing PromotionsStrategic PlanningAdtechMarketing StrategyCRMStudent SatisfactionNurturingMarket Planning ProcessHigher EducationProcess MappingData-Driven MarketingCreativeDigital MarketingPPC AdsMarketing AssessmentEmailBusiness CatalogsPersonalizationLead GenerationDave FreemanRetail MarketingMarket TestingCollege RetentionCatalog MarketingContent MarkteingTelemarketingMystery Shopper AuditWebinarAdvertisingStudent Recruiting CampaignSEMLifelong LearningMarketing AutomationretailCompetitive IntelligenceEnrollment ManagementWebsite Design


Blogging: 5 Reasons Why & 5 Tips for Success

May 04, 2018

writing blog posts


Blogging.  There seems to be less focus on blogs, more on email.  But I still see that having your blog as the center of your content marketing strategy is a valuable tool  So, today, let's look at blogging - 5 reasons why and 5 tips for success.

Four Popular Reasons to Start a Blog - Plus One More

Four of the more popular reasons for blogging seems to be:

Self-improvement tends to come from writers that are looking for a way to practice their craft and develop their skills.  There's a lot of "...I learn so much when I write about new topics..." in there too.

Relationships speak to the whole "blogging community" out there.  The people that have been blogging for years as well as the newbies - they have a shared interest and from that shared interest can come friendships.

Giving back, to a blogger, is the same reason I started and continue to teach college courses in marketing.  You develop a skill. You become good at it. You want others to become better at it.

And then we come to money.  Making it.  Having more of it to roll around in.  There are some in the world today that make crazy cash with their blogs - selling ad space, recommending other businesses, and more. But for today, let's focus on the 5th reason - because having a blog at the center of your content marketing efforts can be a great way to attract attention and interest to your business.

The main benefit is that a well-run blog on your site will generate awareness and interest, not to mention site traffic, high-quality leads, new customers.

How to write a blog post: Know your audience

Interesting how everything in marketing starts off with know your audience, isn't it?  And content marketing personas are a huge help in this area. For instance, if you work at an accounting firm and are targeting CEO/CFO/Owners of young businesses - under 5-years old businesses with less than $10 million in annual sales and less than 100 employees involved in the software sector and located in the mid-Atlantic states - you might focus on topics ranging from:

Some of the topics are in your wheelhouse - and some aren't.  But they are of interest to the target audience, so you want to address them to add value, build trust and show you understand the audience.

Start with a topic, develop possible titles

For me, in case it isn't all that obvious, developing titles is a challenge.  Fortunately, blogs have provided writers the opportunity to write about this very subject so a little Google search can pay off huge dividends. Here are a few tips and resources you can check out.

You should also check out this headline analyzer.

Research. Organize. Write. Edit and Proofread.

Once you have identified the topic, have a grip on the title, it's time to research the topic, organize the information and then write. 

Once finished writing, have someone else edit and proofread the work. Speaking as both a marketer and a professor, research and organization are key to presenting an informative, entertaining end product.

Remember that your reader is busy so you have only a moment or two to capture their attention and pull them into the post.  Then it usually comes down to your ability to clearly present valuable insights - which explains section headers and flow.

As for length - that's a matter that is constantly debated.  Some swear by the 500 to 750-word range, others think over 1,000 words is fine.  For your audience, test.  You might find they prefer one length for everything...or that there are some topics that they prefer shorter or longer.

Optimization for Search?

Like the topic of length, the topic of optimizing blog posts has been around a long time.  Ranging from " should write for optimization, not readability" to "...write for readability, not optimization..."

Today, focus on the keywords you know your audience is searching for and keep your blog title in the 70 character or under range so it won't get cut off in search engine results.  Beyond that, write to inform and engage the reader.


Having a blog as the center of your content marketing strategy is, in my opinion, critical. 

You want your audience to visit your site so they can see what else you offer and how that can help them.  Writing about [ex] the impact of new tax laws on corporations for a reader that only works with your firm for estate planning can open up new business opportunities.

And with the blog, that would start with a post that is distributed via social media and your e-newsletter. Add the SEO benefits to the mix and you have the potential of improving organic search results. All together, that's non-stop promotion that increases your opportunities to attract and convert high-quality leads and new clients.  

Tags: Content Markteing
Category: Content Marketing

Fatal error: Call to a member function getUserUserBio() on null in /home/dwsass5/public_html/packages/problog/helpers/blogify.php on line 370