Blog Search Page

Category List

Tag Cloud

Business Development Target Marketing Marketing Strategy Competitive Analysis Retail Marketing Direct Response Email Demand Generation Content Markteing Student Recruiting Campaign Higher Education Marketing Selling Segmentation Marketing Planning Social Media Direct Response Data Analytics Student Success Marcom Higher Education Digital Marketing Personas Market Planning Process Retailing Blog Email Marketing Adult Student Recruitment Targeting & Segmentation On Demand Marketing Telemarketing Customer Retention Catalog Marketing paid media Dave Freeman Affiliate Marketing Market Segmentation Lifelong Learning Enrollment Management Podcast Marketing Market Analysis Student Acquisition New Program Development Marketing Technology Customer Service Sales Pipeline Marketing Research Marketing Collateral Adtech Competitive Intelligence Process Mapping A/B Testing Differentiation Marketing Analytics Sales Management Adult Students Marketing Tools Data-Driven Marketing Merchandising Student Retention Market Testing PPC Ads Student Nurturing eCommerce Email Direct Marketing Internet Marketing Adult Student Retention DWS Associates Marketing Lead Nurturing Search Engine Marketing Strategic Planning College Retention Sales Marketing Automation Lead Generation B2C Marketing Multi Channel Marketing Website Design Marketing Management Marketing Assessment SEM Event Marketing Broadcast Direct Response Market Planning Consumer Catalogs CMO Millennial Marketing Strategic Market Planning SMS Text Omni Channel Marketing Web Forms Thank you page Business Catalogs Cataloging Marketing Media Campaign Planning earned media Martech Offer Development Market Opportunity Assessment Mobile Marketing Mystery Shopper Audit CRM Advertising Market Intelligence Key Metrics eCommerce Product Development Predictive Modeling Inbound Marketing Marketing Promotions Assessments College Recruitment Social Media Marketing Marketing Communications Generation Z Outsourcing Student Recruitment Direct Response Marketing Product Database Marketing Student Enrollments Webinar DR Radio Profits Adwords Social Media Marketing Audit B2B Marketing Student Satisfaction Marketing Channels Marketing Connection Content Marketing Customer Acquistion Lead Management Creative Integrated Marketing Communications Post-traditional Students Media Buying Direct Mail Target Market Nurturing Market Research influencer marketing Video Marketing retail Customer Acquisition Setting Goals Online Marketing Call Center Revenue Personalization Gen Z Product Development

Blog Search

Trade Show - Event Participation Sponsorship Checklist

Trade Show /Event Sponsorship / Participation Checklist Marketing funds aren't limitless. As a marketer, you have to answer the question, "Do we sponsor and participate in this… https://dwsassociates.com/marketing-tools/trade-show-event-marketing/event-participation-checklist/

Email Campaign Revenue & Profitability Analysis Tool

E-mail Campaign Revenue & Profitability Assessment Tool Use this E-mail Campaign Revenue & Profitability Assessment Tool to compute the number of completed responses you need to… https://dwsassociates.com/marketing-tools/marcom/e-marketing/calculators/email-campaign-revenue-profitability-analysis-tool/

DRTV Income Cash Flow Calculator

DRTV - Campaign Income & Cash Flow Calculator The DRTV Income & Cash Flow Projection Calculator will help you conduct "what-if" analysis, and income and cash flow projections for… https://dwsassociates.com/marketing-tools/marcom/direct-marketing-tools/calculators/drtv-income-cash-flow-calculator/

DRTV Ad Allowable Calculator

In the table below, enter your products, selling prices, the shipping and handling for each product, the cost of each product, the royalties as a percentage of the retail being… https://dwsassociates.com/marketing-tools/marcom/direct-marketing-tools/calculators/drtv-ad-allowable-calculator/

Part 1: Blogs: Should You Start A Blog?

Should a blog be part of your content marketing strategy? Well with Millennials and Gen Z as your audience a blog could make a lot of sense - so here are some questions to ask so you can decide if it's right for your business
You are searching for ways to leverage your existing resources and attract more high-quality leads that become new customers, clients and/or students – then you need to start a… https://dwsassociates.com/blog/2018/06/part-1-blogs-should-you-start-blog/

8 Simple Ways to Increase Enrollments

Everyone's searching for ways to increase enrollments - and here are 8 simple yet highly effective ways to generate more enrollments from your qualified leads.
Go to your site right now. Head over to a program page – either a graduate program or a degree completion program because that’s where your adult students are. The… https://dwsassociates.com/blog/2018/06/8-simple-ways-increase-enrollments/

Campaign Lead Flow Calculator - Based on Sales Cycle

In the first section "Conversion Rates," enter the conversion rate percentages for each step in the lead conversion process. Enter the rates as whole numbers (50%, enter 50). We… https://dwsassociates.com/marketing-tools/marcom/calcu/campaign-lead-flow-calculator-sales-cycle-based/

Marketing Kits & Toolkits

Marketing Kits & Toolkits We offer marketing kits / toolkits for each functional area of marketing, from overall planning to toolkits focused on direct marketing, digital… https://dwsassociates.com/store/toolkits/

Digital Marketing Tools

Use Instructions for Tools & Apps All toolkits are compressed into Zip files for ease of data transfer. Some of the files are quite large, so be patient during download. If you… https://dwsassociates.com/store/digital-marketing-tools/

Marcom Tools

Sales Planning Tools

eCommerce, Catalog, Retail Tools

Direct Marketing Tools

Marketing Planning Tools

Product Marketing Tools

Customer Acquisition & Retention

Customer Acquisition & Retention Customer acquisition and retention are the life blood of any business and we as marketers and business leaders are on a constant quest to improve… https://dwsassociates.com/marketing-tools/planning/customer-acquisition-retention/

Part 1: Podcasts Should You Start Your Own Podcast?

Podcasts are a great way to reach an audience with relevant, valuable content in a unique and entertaining way - but how do you know if your audience wants to hear a podcast? Learn how to determine in your audience and podcasts are a good fit.
I can only imagine how many rolled their eyes at ‘start a successful podcast’ – but think about this for a moment. 73 MILLION AMERICANS – 26% OF THE US POPULATION – LISTEN TO… https://dwsassociates.com/blog/2018/06/part-1-podcasts-should-you-start-your-own-podcast/

CRM Application & Vendor Selection Checklist

CRM Application & Vendor Selection Guide A lot of factors go into selecting the appropriate CRM application and vendor for your customer relationship management program. Not all… https://dwsassociates.com/reference-center/market-planning/crm-application-vendor-selection-checklist/

Marketing Planning

Marketing Planning This section of the Reference Center includes references, tutorials, guides, checklists and other content to help you in the marketing planning process. … https://dwsassociates.com/reference-center/market-planning/

Higher Education Marketing

Higher Education Marketing This section includes reference materials, guides, checklists and more on higher education marketing to adult and non traditional students. https://dwsassociates.com/reference-center/higher-education-marketing/

« Previous 12 Next »