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Trade Show - Event Participation Sponsorship Checklist

Your browser does not support iframes. Click to Download a Free Copy of This Tool Event Sponsorship / Participation Checklist Marketing funds aren't… https://dwsassociates.com/marketing-tools/trade-show-event-marketing/event-participation-checklist/

Email Campaign Revenue & Profitability Analysis Tool

E-mail Campaign Revenue & Profitability Assessment Tool Use this E-mail Campaign Revenue & Profitability Assessment Tool to compute the number of completed responses you need to… https://dwsassociates.com/marketing-tools/marcom/e-marketing/calculators/email-campaign-revenue-profitability-analysis-tool/

DRTV Income Cash Flow Calculator

DRTV - Campaign Income & Cash Flow Calculator The DRTV Income & Cash Flow Projection Calculator will help you conduct "what-if" analysis, and income and cash flow projections for… https://dwsassociates.com/marketing-tools/marcom/direct-marketing-tools/calculators/drtv-income-cash-flow-calculator/

DRTV Ad Allowable Calculator

In the table below, enter your products, selling prices, the shipping and handling for each product, the cost of each product, the royalties as a percentage of the retail being… https://dwsassociates.com/marketing-tools/marcom/direct-marketing-tools/calculators/drtv-ad-allowable-calculator/

Part 1: Blogs: Should You Start A Blog?

Should a blog be part of your content marketing strategy? Well with Millennials and Gen Z as your audience a blog could make a lot of sense - so here are some questions to ask so you can decide if it's right for your business
You are searching for ways to leverage your existing resources and attract more high-quality leads that become new customers, clients and/or students – then you need to start a… https://dwsassociates.com/blog/2018/06/part-1-blogs-should-you-start-blog/

8 Simple Ways to Increase Enrollments

Everyone's searching for ways to increase enrollments - and here are 8 simple yet highly effective ways to generate more enrollments from your qualified leads.
Go to your site right now. Head over to a program page – either a graduate program or a degree completion program because that’s where your adult students are. The… https://dwsassociates.com/blog/2018/06/8-simple-ways-increase-enrollments/

Campaign Lead Flow Calculator - Based on Sales Cycle

In the first section "Conversion Rates," enter the conversion rate percentages for each step in the lead conversion process. Enter the rates as whole numbers (50%, enter 50). We… https://dwsassociates.com/marketing-tools/marcom/calcu/campaign-lead-flow-calculator-sales-cycle-based/

Marketing Kits & Toolkits

Use Instructions for Tools & Apps All toolkits are compressed into Zip files for ease of data transfer. Some of the files are quite large, so be patient during download. If you… https://dwsassociates.com/store/toolkits/

Direct Marketing Tools

Marketing Planning Tools

Product Marketing Tools

Product Marketing Tools The tools in this section are primarily focused on product marketing which deals with marketing products to customers and prospects, and others. These… https://dwsassociates.com/store/product-marketing-tools/

Digital Marketing Tools

Digital Marketing Tools This section includes tools for analyzing and planning your digital marketing and social media marketing, including e-mail and web advertising. Welcome… https://dwsassociates.com/store/digital-marketing-tools/

Marcom Tools

Integrated Marketing Communications (Marcom) & Sales Promotion Planning Tools The integrated marketing communications and sales promotion section includes tools for planning and… https://dwsassociates.com/store/marcom-tools/

Sales Planning Tools

Sales Planning Tools The sales management and sales planning tools in this section will help you set sales targets, quotas, forecast sales, and plan and manage demand generation… https://dwsassociates.com/store/sales-planning-tools/

eCommerce, Catalog, Retail Tools

Customer Acquisition & Retention

Customer Acquisition & Retention Customer acquisition and retention are the life blood of any business and we as marketers and business leaders are on a constant quest to improve… https://dwsassociates.com/marketing-tools/planning/customer-acquisition-retention/

Part 1: Podcasts Should You Start Your Own Podcast?

Podcasts are a great way to reach an audience with relevant, valuable content in a unique and entertaining way - but how do you know if your audience wants to hear a podcast? Learn how to determine in your audience and podcasts are a good fit.
I can only imagine how many rolled their eyes at ‘start a successful podcast’ – but think about this for a moment. 73 MILLION AMERICANS – 26% OF THE US POPULATION – LISTEN TO… https://dwsassociates.com/blog/2018/06/part-1-podcasts-should-you-start-your-own-podcast/

CRM Application & Vendor Selection Checklist

Once you've rated each vendor and application on these factors, you should have greater confidence in selecting the application that best fits your needs. Of course, one of the… https://dwsassociates.com/reference-center/market-planning/crm-application-vendor-selection-checklist/

Marketing Planning

Marketing Planning This section of the Reference Center includes references, tutorials, guides, checklists and other content to help you in the marketing planning process. … https://dwsassociates.com/reference-center/market-planning/

Higher Education Marketing

Higher Education Marketing This section includes reference materials, guides, checklists and more on higher education marketing to adult and non traditional students. https://dwsassociates.com/reference-center/higher-education-marketing/

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