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Digital Marketing Assessment Program
This program is a detailed audit of your organization's digital and content marketing strategies, processes, practices, programs, and operations and analyses how well you’ve integrated digital into your overall marketing mix. It covers all aspects of your business from a digital content and social media marketing perspective. As part of this program, we also look at your current digital properties and interview personnel regarding roles, responsibilities, resources and processes. This assessment is conducted with your organization's participation and input.
The purpose of this program is to identify areas of opportunity and problems that may be affecting your organization's digital marketing performance. The assessment covers the following areas:
- How Digital is Changing your Company and Industry
- Customer’s Digital Path to Purchase
- Integration Opportunities for Digital and Social Media
- Online Governance and Management
- Big Data Analysis and Insights
- Measurement and ROI Projections
- Content Marketing Strategies and Plans
- Content Marketing Road Map
- Content Marketing Calendar
After we complete the formal assessment, you will be presented with the results of the audit of your organization's digital and content marketing practices, processes and organization. Once completed, we review the assessment and present you with a detailed analysis of the study and a formal report providing our observations and recommendations for improving your organizations digital marketing practices and programs. As a first step prior to taking advantage of this program, you may want to take our social media readiness assessment to determine areas that this program might need to focus on.