Category List

Marketing Connection (1)
Internet Marketing (1)
Sales Management (2)
Strategic Marketing Planning (3)
Target Marketing (1)
Content Marketing (16)
CRM (1)
Marketing Strategy (2)
Lead Management (8)
Marketing Communications (4)
Social Media Marketing (2)
Email Marketing (2)
eCommerce (5)
Student Recruitment (4)
Omni Channel Marketing (1)
Advertising (1)
Marketing Tools (1)
Marketing Channels (1)
Mobile Marketing (1)
Demand Generation (1)
Retailing (2)
Catalog Marketing (2)
Podcast: Higher Ed (4)
Higher Education Marketing (50)
Webinar (2)
Marketing Analytics (1)
SEM (2)
Customer Acquisition (4)
Martech (1)
Telemarketing (1)
Digital Marketing (2)
Marketing Planning (7)
B2B Marketing (1)
Market Research (4)
Competitive Intelligence (2)
Marketing (4)
Marketing Management (1)
Direct Marketing (8)

Tag List

Broadcast Direct Response (1)
Student Recruiting Campaign (1)
Blog (1)
Process Mapping (1)
Merchandising (2)
Affiliate Marketing (1)
Website Design (1)
Sales (3)
eCommerce (9)
Customer Service (1)
Adult Students (4)
Marketing Collateral (2)
Personalization (1)
Cataloging (1)
Marcom (1)
Digital Marketing (8)
Online Marketing (5)
retail (3)
Web Forms (1)
Integrated Marketing Communications (1)
Direct Response Email (2)
Marketing Management (1)
Market Analysis (1)
Lead Generation (19)
Podcast (2)
Predictive Modeling (1)
Marketing Communications (8)
Media Buying (1)
Social Media (1)
Post-traditional Students (1)
Marketing Tools (2)
Marketing Automation (1)
Segmentation (4)
Competitive Intelligence (6)
Webinar (2)
Market Planning Process (2)
Adwords (2)
Market Research (8)
influencer marketing (1)
Campaign Planning (1)
Content Markteing (5)
Social Media Marketing (6)
Offer Development (1)
earned media (1)
SEM (2)
DR Radio (1)
Marketing Promotions (4)
Student Recruitment (24)
Adult Student Retention (1)
Mobile Marketing (1)
Direct Response Marketing Product (1)
Target Market (1)
Student Nurturing (7)
Sales Management (2)
Adtech (1)
Target Marketing (2)
A/B Testing (2)
Advertising (5)
Market Testing (1)
Retail Marketing (8)
Marketing Strategy (8)
Dave Freeman (3)
CMO (1)
Marketing Planning (9)
Inbound Marketing (1)
Marketing (16)
Profits (1)
Marketing Research (3)
Marketing Analytics (1)
paid media (1)
Higher Education (10)
Multi Channel Marketing (3)
College Retention (1)
Student Success (1)
Lifelong Learning (1)
Direct Marketing (13)
Marketing Audit (1)
Sales Pipeline (1)
Enrollment Management (1)
eCommerce Product Development (1)
On Demand Marketing (1)
Martech (1)
Student Enrollments (1)
Search Engine Marketing (1)
College Recruitment (1)
Differentiation (1)
Marketing Channels (4)
Event Marketing (1)
Student Satisfaction (1)
Marketing Assessment (2)
Assessments (1)
Outsourcing (1)
SMS Text (1)
Email (2)
Strategic Market Planning (4)
Email Marketing (4)
Strategic Planning (5)
Adult Student Recruitment (1)
Call Center (1)
Social Media (5)
DWS Associates Marketing (1)
Consumer Catalogs (1)
Demand Generation (7)
Direct Mail (3)
Millennial Marketing (1)
Business Catalogs (1)
Direct Response (3)
Creative (2)
Selling (1)
Market Intelligence (3)
Customer Retention (2)
Marketing Technology (1)
Higher Education Marketing (19)
Telemarketing (1)
Key Metrics (1)
Targeting & Segmentation (2)
Product Development (1)
Marketing Media (2)
Internet Marketing (4)
Customer Acquisition (7)
Student Retention (13)
Database Marketing (1)
Revenue (1)
CRM (3)
Omni Channel Marketing (2)
New Program Development (1)
Thank you page (1)
Lead Management (13)
Business Development (1)
Video Marketing (2)
Student Acquisition (10)
Market Planning (2)
B2B Marketing (1)
Customer Acquistion (2)
Setting Goals (1)
Data Analytics (2)
Retailing (7)
Lead Nurturing (10)
Content Marketing (10)
Competitive Analysis (3)
Personas (2)
PPC Ads (1)
Mystery Shopper Audit (3)
Marketing Connection (1)
Nurturing (1)
Market Segmentation (2)
Catalog Marketing (4)
Data-Driven Marketing (1)

Tag Cloud

Process MappingDatabase MarketingAdult Student RetentionCreativeNew Program DevelopmentDirect MailIntegrated Marketing CommunicationsMulti Channel MarketingOn Demand MarketingProduct DevelopmentMarketing AutomationMarket Planning ProcessSales PipelineSocial Media MarketingWeb FormsPersonasCustomer AcquisitionPPC AdsMarketing AuditTarget MarketingStudent RecruitmentMarket PlanningHigher Education MarketingMarket SegmentationLead ManagementSocial MediaCompetitive AnalysisSales Managementinfluencer marketingBusiness DevelopmentMarketing ManagementDR RadioPodcastHigher EducationSEMAssessmentseCommerceOmni Channel MarketingMarketing ChannelsOutsourcingCatalog MarketingB2B MarketingProfitsStudent Recruiting CampaignStrategic Market PlanningMarketing PlanningDirect MarketingAdvertisingEmailInternet MarketingLifelong LearningMarketing MediaA/B TestingContent MarketingCampaign PlanningAdtechTelemarketingCMOCustomer AcquistionInbound MarketingMarket TestingMarcomDirect Response EmailMarketingMarket Analysisearned mediaMartechTargeting & SegmentationCompetitive IntelligenceAdwordsMarketing ResearchLead NurturingDemand GenerationretailMarket IntelligenceeCommerce Product DevelopmentCustomer ServiceWebsite DesignRetailingAffiliate MarketingMillennial MarketingRetail MarketingStudent RetentionSetting GoalsEvent MarketingRevenuepaid mediaEnrollment ManagementVideo MarketingCustomer RetentionBlogData AnalyticsMedia BuyingSearch Engine MarketingPredictive ModelingBroadcast Direct ResponseStudent EnrollmentsDifferentiationContent MarkteingDigital MarketingCall CenterLead GenerationMarketing AnalyticsMarketing CommunicationsData-Driven MarketingMarket ResearchSMS TextCollege RetentionTarget MarketStudent AcquisitionStudent NurturingSellingMerchandisingCRMDirect ResponseMobile MarketingSocial MediaEmail MarketingKey MetricsStudent SatisfactionMystery Shopper AuditMarketing CollateralOnline MarketingStrategic PlanningDirect Response Marketing ProductMarketing TechnologyStudent SuccessOffer DevelopmentBusiness CatalogsAdult StudentsMarketing ConnectionMarketing AssessmentCollege RecruitmentMarketing ToolsSalesMarketing PromotionsSegmentationAdult Student RecruitmentDave FreemanThank you pageDWS Associates MarketingConsumer CatalogsPost-traditional StudentsCatalogingWebinarMarketing StrategyPersonalizationNurturing


Archive

Simple Guide to Creating Profitable Personas

May 03, 2018

adult montage.png

Content marketing personas are important - and they don't bite so here are a few tips to help you generate personas that drive great content.

What is a content marketing persona?

Think of a content marketing persona as a composite sketch of a target audience based on validated factors - known things rather than gut assumptions.  And these content marketing persona will drive productive buyer engagement, also known as sales! Without these personas, you're guessing and though you might guess right...you might not. And since you have limited resources to generate maximum profitability, it really is best to take the time to gather the data you need to base decisions off known factors.

Imagine your director had one vision of your customer in their mind.  And the people that report to that director had their own slightly different vision.  Of course, the sales team has their own vision.  As each of these people are involved in creating the content, developing the messaging and offers...they add their own unique vision.  Then, at the end, you have something that partially appeals to the director, the director's team and sales but could be far off from what the customer wants or needs.

Content marketing personas are more than demographics

If you target the consumer market,  it really helps to go beyond gender, age range, income range, marital status and kids in the home under 18-years of age.  Hobbies, interests, media usage and preferences, decision-making process and selection criteria are extremely insightful. And if your target is the business market, you need to understand title, experience, aversion to risk, roles played in the gathering and analysis of information and other key insights.

Your Ideal Customer: B2B Style

What does your ideal customer look like? Act like? To build a picture of that person, give them a name and get answers to questions like these:

Your Ideal Customer: B2C Style

In addition to demographics, what about...

There is no right or wrong content marketing persona

If you were to search Google right now using 'content marketing persona', you would have the usual 8 million or so results in under a full second. 

To save you some time, here are a few I recommend.

Just remember, this is about what works best for you so look around and get acquainted with the options then pick an approach that looks like it would be right for you.  Give it a try and then modify it over time. Personas will change over time based on the fact that people change over time.  Internal and external factors will cause shifts/changes - so this is an on-going process that you will adapt to over the years.      



Tags: Customer Acquistion, Content Markteing, Customer Retention
Category: Content Marketing

Fatal error: Call to a member function getUserUserBio() on null in /home/dwsass5/public_html/packages/problog/helpers/blogify.php on line 370