Category List

Competitive Intelligence (2)
Podcast: Higher Ed (4)
Martech (1)
Digital Marketing (2)
Lead Management (8)
Marketing Tools (1)
Marketing Strategy (2)
Target Marketing (1)
Social Media Marketing (2)
Customer Acquisition (4)
Content Marketing (16)
Marketing Management (1)
Marketing Channels (1)
Direct Marketing (8)
eCommerce (5)
Webinar (2)
Sales Management (2)
Marketing Planning (7)
Catalog Marketing (2)
B2B Marketing (1)
Marketing (4)
Retailing (2)
Omni Channel Marketing (1)
Student Recruitment (4)
SEM (2)
Market Research (4)
Marketing Communications (4)
Internet Marketing (1)
Mobile Marketing (1)
Marketing Connection (1)
Higher Education Marketing (49)
Telemarketing (1)
CRM (1)
Marketing Analytics (1)
Advertising (1)
Email Marketing (2)
Strategic Marketing Planning (3)
Demand Generation (1)

Tag List

On Demand Marketing (1)
Product Development (1)
CMO (1)
Creative (2)
Marketing Analytics (1)
Campaign Planning (1)
Revenue (1)
Competitive Analysis (3)
Lead Management (13)
Marketing Technology (1)
Target Market (1)
eCommerce Product Development (1)
Business Development (1)
Business Catalogs (1)
Market Intelligence (3)
Marketing Media (2)
Database Marketing (1)
Sales Management (2)
earned media (1)
SMS Text (1)
B2B Marketing (1)
Email (2)
Mobile Marketing (1)
Marketing Research (3)
Marketing Management (1)
Retailing (7)
Retail Marketing (8)
Student Acquisition (10)
Demand Generation (7)
Media Buying (1)
Blog (1)
Search Engine Marketing (1)
Student Nurturing (7)
Student Success (1)
Call Center (1)
Millennial Marketing (1)
Marketing Promotions (4)
Target Marketing (2)
Student Enrollments (1)
Telemarketing (1)
Personalization (1)
Inbound Marketing (1)
Customer Acquisition (7)
Sales (3)
Key Metrics (1)
New Program Development (1)
Student Recruitment (24)
Enrollment Management (1)
Multi Channel Marketing (3)
Market Analysis (1)
Consumer Catalogs (1)
A/B Testing (2)
Market Planning Process (2)
Strategic Market Planning (4)
Nurturing (1)
Customer Retention (2)
Sales Pipeline (1)
College Retention (1)
influencer marketing (1)
Data-Driven Marketing (1)
Digital Marketing (8)
eCommerce (9)
CRM (3)
Web Forms (1)
Customer Acquistion (2)
Setting Goals (1)
Post-traditional Students (1)
Marketing Connection (1)
Higher Education Marketing (19)
Social Media Marketing (6)
Video Marketing (2)
Market Segmentation (2)
Adtech (1)
Student Satisfaction (1)
Cataloging (1)
Market Planning (2)
Segmentation (4)
Market Testing (1)
Direct Response (3)
SEM (2)
Assessments (1)
Affiliate Marketing (1)
Omni Channel Marketing (2)
Adult Student Retention (1)
Outsourcing (1)
Social Media (1)
Adult Students (4)
Internet Marketing (4)
Catalog Marketing (4)
Event Marketing (1)
Marketing Planning (9)
Marketing Channels (4)
DR Radio (1)
Webinar (2)
Adult Student Recruitment (1)
Market Research (8)
Website Design (1)
PPC Ads (1)
Direct Response Marketing Product (1)
Direct Marketing (13)
Marketing Collateral (2)
Direct Response Email (2)
Marketing Automation (1)
Lead Nurturing (10)
paid media (1)
Targeting & Segmentation (2)
Marketing (15)
Offer Development (1)
Competitive Intelligence (6)
Profits (1)
Marketing Communications (8)
College Recruitment (1)
Podcast (2)
Lead Generation (19)
Martech (1)
Student Recruiting Campaign (1)
Email Marketing (4)
Selling (1)
Online Marketing (5)
Customer Service (1)
Lifelong Learning (1)
Marketing Tools (2)
Adwords (2)
Strategic Planning (5)
Marketing Assessment (2)
Student Retention (13)
Mystery Shopper Audit (3)
Predictive Modeling (1)
Content Markteing (5)
Social Media (5)
Process Mapping (1)
Data Analytics (2)
Broadcast Direct Response (1)
DWS Associates Marketing (1)
Content Marketing (10)
Higher Education (10)
retail (3)
Advertising (5)
Integrated Marketing Communications (1)
Differentiation (1)
Merchandising (2)
Marketing Strategy (7)
Marketing Audit (1)
Personas (2)
Thank you page (1)
Dave Freeman (3)
Marcom (1)
Direct Mail (3)

Tag Cloud

Market ResearchContent MarketingStudent RecruitmentB2B MarketingTargeting & SegmentationTarget MarketCatalog MarketingMulti Channel MarketingCall CenterMarketing AnalyticsMarket AnalysisDatabase MarketingMarket Planning ProcessDifferentiationMarketing PlanningSellingEnrollment ManagementPersonasStudent SuccessDWS Associates MarketingInbound MarketingPost-traditional StudentsMarketingStrategic PlanningMarketing ChannelsMarketing ToolsLead ManagementDR RadioProfitsMarketing AuditMarket IntelligenceMarket TestingBlogOmni Channel MarketingBusiness DevelopmentRevenueBusiness CatalogsData-Driven MarketingMarketing ResearchConsumer CatalogsProcess MappingPersonalizationMarketing ConnectionCollege RetentionData AnalyticsSocial Media MarketingMarketing ManagementOutsourcingeCommerce Product DevelopmentAdult Student RecruitmentCustomer AcquisitionOn Demand MarketingCustomer RetentionSocial MediaThank you pageCompetitive IntelligenceSalesSocial MediaMarketing MediaCreativeVideo MarketingMarketing StrategyLifelong LearningAdult StudentsDemand GenerationSEMMobile MarketingDirect MailMarcomA/B TestingBroadcast Direct ResponseWeb FormsMerchandisingCMODave FreemanDirect MarketingTelemarketingEmail MarketingKey MetricsInternet MarketingAdtechSMS TextHigher Education MarketingOffer DevelopmentStudent Recruiting CampaignCustomer AcquistionMedia BuyingRetail MarketingWebsite DesignStudent NurturingIntegrated Marketing CommunicationsMillennial MarketingAffiliate MarketingEmailDirect ResponseMarketing CollateraleCommerceOnline MarketingStrategic Market PlanningStudent RetentionCustomer ServiceCRMRetailingSearch Engine MarketingDirect Response Marketing ProductMarketing AutomationWebinarCampaign PlanningSales ManagementAdwordsAdult Student RetentionCatalogingAssessmentsNurturingSetting GoalsMarketing AssessmentMarketing Promotionspaid mediaretailSales PipelineContent MarkteingLead NurturingLead GenerationPodcastProduct DevelopmentAdvertisingMystery Shopper AuditHigher EducationCompetitive AnalysisPredictive ModelingStudent Satisfactionearned mediaNew Program Developmentinfluencer marketingMarketing CommunicationsStudent AcquisitionMarket SegmentationMartechMarket PlanningEvent MarketingDirect Response EmailMarketing TechnologyCollege RecruitmentStudent EnrollmentsDigital MarketingTarget MarketingSegmentationPPC Ads


Simple Guide to Creating Profitable Personas

May 03, 2018

adult montage.png

Content marketing personas are important - and they don't bite so here are a few tips to help you generate personas that drive great content.

What is a content marketing persona?

Think of a content marketing persona as a composite sketch of a target audience based on validated factors - known things rather than gut assumptions.  And these content marketing persona will drive productive buyer engagement, also known as sales! Without these personas, you're guessing and though you might guess might not. And since you have limited resources to generate maximum profitability, it really is best to take the time to gather the data you need to base decisions off known factors.

Imagine your director had one vision of your customer in their mind.  And the people that report to that director had their own slightly different vision.  Of course, the sales team has their own vision.  As each of these people are involved in creating the content, developing the messaging and offers...they add their own unique vision.  Then, at the end, you have something that partially appeals to the director, the director's team and sales but could be far off from what the customer wants or needs.

Content marketing personas are more than demographics

If you target the consumer market,  it really helps to go beyond gender, age range, income range, marital status and kids in the home under 18-years of age.  Hobbies, interests, media usage and preferences, decision-making process and selection criteria are extremely insightful. And if your target is the business market, you need to understand title, experience, aversion to risk, roles played in the gathering and analysis of information and other key insights.

Your Ideal Customer: B2B Style

What does your ideal customer look like? Act like? To build a picture of that person, give them a name and get answers to questions like these:

Your Ideal Customer: B2C Style

In addition to demographics, what about...

There is no right or wrong content marketing persona

If you were to search Google right now using 'content marketing persona', you would have the usual 8 million or so results in under a full second. 

To save you some time, here are a few I recommend.

Just remember, this is about what works best for you so look around and get acquainted with the options then pick an approach that looks like it would be right for you.  Give it a try and then modify it over time. Personas will change over time based on the fact that people change over time.  Internal and external factors will cause shifts/changes - so this is an on-going process that you will adapt to over the years.      

Tags: Customer Acquistion, Content Markteing, Customer Retention
Category: Content Marketing

Fatal error: Call to a member function getUserUserBio() on null in /home/dwsass5/public_html/packages/problog/helpers/blogify.php on line 370