Category List

SEM (2)
Marketing Channels (1)
eCommerce (5)
Strategic Marketing Planning (3)
Marketing Communications (4)
Lead Management (8)
Content Marketing (16)
Podcast: Higher Ed (4)
Retail Marketing (1)
B2B Marketing (1)
Marketing Management (1)
Webinar (2)
Market Research (4)
Student Recruitment (4)
Marketing Tools (1)
Advertising (1)
Digital Marketing (3)
Email Marketing (3)
Marketing Connection (1)
Internet Marketing (1)
CRM (1)
Marketing Planning (7)
Catalog Marketing (2)
Higher Education Marketing (55)
Sales Management (2)
Marketing Analytics (1)
Demand Generation (1)
Marketing Strategy (2)
Mobile Marketing (1)
Market Opportunity Assessment (1)
Retailing (2)
Marketing (4)
Direct Marketing (9)
Martech (1)
Omni Channel Marketing (1)
Telemarketing (1)
Target Marketing (1)
Social Media Marketing (2)
Customer Acquisition (4)
Competitive Intelligence (2)

Tag List

Student Acquisition (10)
Email (3)
Strategic Market Planning (4)
Marketing Collateral (2)
Retail Marketing (9)
Data-Driven Marketing (1)
Marketing Tools (2)
Social Media Marketing (6)
Student Recruitment (25)
Campaign Planning (1)
Customer Retention (2)
Marketing Strategy (8)
Adwords (2)
Direct Response (3)
Setting Goals (1)
Process Mapping (1)
Strategic Planning (5)
Marketing Management (1)
Differentiation (1)
DR Radio (1)
Student Recruiting Campaign (1)
Content Marketing (11)
Market Planning (2)
Market Planning Process (2)
Adult Student Recruitment (1)
Mobile Marketing (2)
Market Analysis (1)
Broadcast Direct Response (1)
Customer Acquistion (3)
Marketing Assessment (2)
Segmentation (5)
Student Success (1)
Content Markteing (5)
Customer Service (1)
Merchandising (2)
Marketing Technology (1)
Higher Education Marketing (21)
Personas (3)
Lifelong Learning (1)
Sales Management (2)
Target Marketing (2)
Inbound Marketing (1)
Direct Marketing (13)
Website Design (1)
Dave Freeman (3)
Assessments (1)
Marketing Planning (9)
Affiliate Marketing (1)
Sales Pipeline (1)
Internet Marketing (4)
Marketing Research (3)
Market Opportunity Assessment (2)
retail (3)
Marketing Media (2)
Digital Marketing (9)
SEM (2)
Selling (1)
Podcast (2)
Thank you page (1)
Catalog Marketing (4)
earned media (1)
Target Market (2)
Competitive Analysis (3)
paid media (1)
SMS Text (1)
Integrated Marketing Communications (1)
Marketing Analytics (1)
Nurturing (1)
Media Buying (1)
Higher Education (10)
Market Testing (1)
Adult Student Retention (1)
New Program Development (1)
Personalization (1)
Marketing Automation (1)
Call Center (1)
College Recruitment (1)
Market Intelligence (3)
Advertising (5)
Business Development (1)
Search Engine Marketing (1)
Lead Management (13)
Direct Response Marketing Product (1)
Email Marketing (5)
Consumer Catalogs (1)
Event Marketing (1)
Marketing Promotions (4)
Demand Generation (7)
Database Marketing (1)
Competitive Intelligence (7)
Data Analytics (2)
Outsourcing (1)
Marketing Audit (1)
Web Forms (1)
Direct Mail (4)
Marketing Communications (8)
Telemarketing (1)
Predictive Modeling (1)
Adtech (1)
B2B Marketing (2)
Direct Response Email (2)
Marketing Connection (1)
B2C Marketing (1)
Creative (2)
Student Retention (14)
On Demand Marketing (1)
Online Marketing (5)
Student Enrollments (1)
Post-traditional Students (1)
Marketing Channels (4)
Cataloging (1)
Webinar (2)
Social Media (1)
Market Research (8)
Revenue (1)
PPC Ads (1)
Lead Generation (18)
Customer Acquisition (7)
Sales (3)
Business Catalogs (1)
Student Nurturing (7)
eCommerce (9)
Generation Z (1)
Marcom (1)
eCommerce Product Development (1)
Video Marketing (2)
Blog (1)
CRM (3)
Martech (1)
Omni Channel Marketing (2)
Market Segmentation (2)
Marketing (17)
Key Metrics (1)
DWS Associates Marketing (1)
Gen Z (2)
Social Media (5)
Student Satisfaction (1)
Millennial Marketing (1)
Enrollment Management (3)
Lead Nurturing (11)
Adult Students (4)
Offer Development (1)
College Retention (1)
influencer marketing (1)
Retailing (8)
Profits (1)
Mystery Shopper Audit (3)
A/B Testing (2)
Product Development (1)
Targeting & Segmentation (3)
CMO (1)
Multi Channel Marketing (3)

Tag Cloud

Database MarketingMarket TestingNurturinginfluencer marketingB2B MarketingCatalog MarketingStudent SuccesseCommerce Product DevelopmentOmni Channel MarketingHigher Education MarketingLifelong LearningSEMAdvertisingProcess MappingBroadcast Direct ResponseCatalogingCompetitive AnalysisMillennial MarketingContent MarketingMarket AnalysisProfitsAffiliate MarketingMulti Channel MarketingDR RadioCRMB2C MarketingStudent NurturingProduct DevelopmentCMOSetting GoalsCall CenterSocial Media MarketingMarketing CommunicationsLead GenerationMarket IntelligenceBusiness CatalogsCustomer ServiceRetailingOn Demand MarketingData-Driven MarketingCollege RecruitmentGeneration ZEmail MarketingMartechCreativeInbound MarketingStrategic PlanningStudent Recruiting CampaignDirect MarketingHigher EducationMarket ResearchSalesearned mediaPersonasMarketing AuditMarketing MediaMarket SegmentationRevenueDirect Response EmailCampaign PlanningDirect ResponseMarket Opportunity AssessmentPodcastGen ZTelemarketingMarketing ChannelsSMS TextCustomer RetentionAdwordsKey MetricsMarketing ToolseCommerceTarget MarketingData AnalyticsConsumer CatalogsCollege RetentionCustomer AcquistionStrategic Market PlanningMerchandisingDWS Associates MarketingOutsourcingretailMarketing ConnectionTargeting & SegmentationA/B TestingStudent RetentionCompetitive IntelligenceCustomer AcquisitionStudent RecruitmentMarketing CollateralSellingMarket Planning ProcessStudent AcquisitionMarcomMarketing AnalyticsMarketingVideo MarketingSearch Engine MarketingAdult Student RecruitmentMarket PlanningSegmentationSales PipelineMarketing TechnologyBlogAdtechEnrollment ManagementContent MarkteingMystery Shopper AuditBusiness DevelopmentMarketing StrategyIntegrated Marketing CommunicationsMarketing PlanningEvent MarketingOnline MarketingDirect MailStudent SatisfactionLead ManagementSocial MediaSocial MediaOffer DevelopmentDirect Response Marketing ProductDifferentiationMobile MarketingLead NurturingTarget MarketWebinarRetail MarketingDemand GenerationMarketing AssessmentAssessmentsMarketing PromotionsMarketing ResearchPredictive ModelingWeb Formspaid mediaWebsite DesignNew Program DevelopmentDigital MarketingAdult Student RetentionPPC AdsEmailSales ManagementThank you pageInternet MarketingAdult StudentsMedia BuyingDave FreemanMarketing ManagementPost-traditional StudentsMarketing AutomationPersonalizationStudent Enrollments


Archive

Simple Guide to Creating Profitable Personas

May 03, 2018

adult montage.png

Content marketing personas are important - and they don't bite so here are a few tips to help you generate personas that drive great content.

What is a content marketing persona?

Think of a content marketing persona as a composite sketch of a target audience based on validated factors - known things rather than gut assumptions.  And these content marketing persona will drive productive buyer engagement, also known as sales! Without these personas, you're guessing and though you might guess right...you might not. And since you have limited resources to generate maximum profitability, it really is best to take the time to gather the data you need to base decisions off known factors.

Imagine your director had one vision of your customer in their mind.  And the people that report to that director had their own slightly different vision.  Of course, the sales team has their own vision.  As each of these people are involved in creating the content, developing the messaging and offers...they add their own unique vision.  Then, at the end, you have something that partially appeals to the director, the director's team and sales but could be far off from what the customer wants or needs.

Content marketing personas are more than demographics

If you target the consumer market,  it really helps to go beyond gender, age range, income range, marital status and kids in the home under 18-years of age.  Hobbies, interests, media usage and preferences, decision-making process and selection criteria are extremely insightful. And if your target is the business market, you need to understand title, experience, aversion to risk, roles played in the gathering and analysis of information and other key insights.

Your Ideal Customer: B2B Style

What does your ideal customer look like? Act like? To build a picture of that person, give them a name and get answers to questions like these:

Your Ideal Customer: B2C Style

In addition to demographics, what about...

There is no right or wrong content marketing persona

If you were to search Google right now using 'content marketing persona', you would have the usual 8 million or so results in under a full second. 

To save you some time, here are a few I recommend.

Just remember, this is about what works best for you so look around and get acquainted with the options then pick an approach that looks like it would be right for you.  Give it a try and then modify it over time. Personas will change over time based on the fact that people change over time.  Internal and external factors will cause shifts/changes - so this is an on-going process that you will adapt to over the years.      



Tags: Customer Acquistion, Content Markteing, Customer Retention
Category: Content Marketing

Fatal error: Call to a member function getUserUserBio() on null in /home/dwsass5/public_html/packages/problog/helpers/blogify.php on line 370