Category List

Marketing Strategy (2)
Webinar (2)
Market Opportunity Assessment (1)
Advertising (1)
Competitive Intelligence (2)
Direct Marketing (9)
Social Media Marketing (2)
Marketing (4)
eCommerce (5)
Marketing Connection (1)
Retail Marketing (1)
Target Marketing (1)
Martech (1)
Customer Acquisition (4)
Marketing Planning (7)
Higher Education Marketing (55)
SEM (2)
Market Research (4)
Internet Marketing (1)
Lead Management (8)
Digital Marketing (3)
Student Recruitment (4)
Content Marketing (16)
Catalog Marketing (2)
CRM (1)
B2B Marketing (1)
Marketing Management (1)
Strategic Marketing Planning (3)
Marketing Tools (1)
Retailing (2)
Omni Channel Marketing (1)
Demand Generation (1)
Mobile Marketing (1)
Marketing Communications (4)
Marketing Analytics (1)
Marketing Channels (1)
Telemarketing (1)
Sales Management (2)
Podcast: Higher Ed (4)
Email Marketing (3)

Tag List

Direct Response (3)
Multi Channel Marketing (3)
Higher Education Marketing (21)
Segmentation (5)
Adult Students (4)
DWS Associates Marketing (1)
Strategic Market Planning (4)
earned media (1)
Broadcast Direct Response (1)
Market Analysis (1)
Market Planning (2)
Revenue (1)
Integrated Marketing Communications (1)
Media Buying (1)
Marketing Promotions (4)
Key Metrics (1)
Marketing Assessment (2)
Strategic Planning (5)
Retail Marketing (9)
Consumer Catalogs (1)
Offer Development (1)
Generation Z (1)
Marketing Automation (1)
Market Testing (1)
Sales Management (2)
Call Center (1)
Advertising (5)
Market Segmentation (2)
Social Media (1)
Campaign Planning (1)
Marketing Analytics (1)
Adult Student Recruitment (1)
Marcom (1)
Business Catalogs (1)
Student Recruiting Campaign (1)
Student Nurturing (7)
Search Engine Marketing (1)
Student Acquisition (10)
Marketing Research (3)
Student Recruitment (25)
Lead Management (13)
B2B Marketing (2)
B2C Marketing (1)
Demand Generation (7)
Dave Freeman (3)
Nurturing (1)
Personalization (1)
Omni Channel Marketing (2)
Selling (1)
Marketing Audit (1)
Database Marketing (1)
CMO (1)
Competitive Intelligence (7)
Target Marketing (2)
Predictive Modeling (1)
Customer Acquistion (3)
Digital Marketing (9)
Merchandising (2)
Lifelong Learning (1)
retail (3)
Market Intelligence (3)
Direct Response Email (2)
Marketing Channels (4)
Martech (1)
Telemarketing (1)
Student Enrollments (1)
paid media (1)
Social Media Marketing (6)
Direct Marketing (13)
Setting Goals (1)
Online Marketing (5)
Sales (3)
Content Marketing (11)
Web Forms (1)
Content Markteing (5)
Internet Marketing (4)
Webinar (2)
Millennial Marketing (1)
New Program Development (1)
Email Marketing (5)
DR Radio (1)
Student Retention (14)
PPC Ads (1)
Adult Student Retention (1)
CRM (3)
Marketing Technology (1)
Profits (1)
Student Success (1)
eCommerce Product Development (1)
Sales Pipeline (1)
Marketing Planning (9)
Adtech (1)
Blog (1)
Email (3)
Retailing (8)
Marketing Management (1)
Thank you page (1)
Marketing Strategy (8)
Cataloging (1)
Mystery Shopper Audit (3)
Marketing Collateral (2)
Target Market (2)
Catalog Marketing (4)
Creative (2)
eCommerce (9)
Competitive Analysis (3)
Student Satisfaction (1)
Direct Mail (4)
Differentiation (1)
A/B Testing (2)
Adwords (2)
Inbound Marketing (1)
Market Planning Process (2)
Direct Response Marketing Product (1)
Product Development (1)
Lead Generation (18)
Market Research (8)
Social Media (5)
Enrollment Management (3)
Marketing Communications (8)
Lead Nurturing (11)
College Retention (1)
SMS Text (1)
Affiliate Marketing (1)
Gen Z (2)
influencer marketing (1)
College Recruitment (1)
Podcast (2)
Marketing Connection (1)
Personas (3)
Higher Education (10)
Business Development (1)
Marketing Media (2)
Website Design (1)
Post-traditional Students (1)
On Demand Marketing (1)
Video Marketing (2)
Customer Retention (2)
Customer Service (1)
Assessments (1)
Marketing (17)
Event Marketing (1)
Mobile Marketing (2)
Data Analytics (2)
Market Opportunity Assessment (2)
SEM (2)
Outsourcing (1)
Data-Driven Marketing (1)
Customer Acquisition (7)
Process Mapping (1)
Marketing Tools (2)
Targeting & Segmentation (3)

Tag Cloud

Direct Response EmailAdtechAffiliate MarketingEmailMedia BuyingDemand GenerationMarketing ChannelsPersonasMarket Opportunity AssessmentStudent RetentionMarket SegmentationDifferentiationPredictive ModelingMarketing PromotionsSales ManagementMarketing AutomationBusiness DevelopmentCRMDWS Associates MarketingSegmentationDirect MailDirect Response Marketing ProductLifelong LearningStrategic Market PlanningMarket IntelligenceVideo MarketingPodcasteCommerce Product DevelopmentMystery Shopper AuditRevenueStudent SatisfactionOutsourcingCall CenterMarket Planning ProcessNurturingB2B MarketingProfitsMarketing AuditLead ManagementSEMBlogHigher Education MarketingMarket AnalysisStudent EnrollmentsMarcomRetail MarketingDatabase MarketingGeneration ZInbound MarketingTargeting & SegmentationData-Driven MarketingSMS TextEmail MarketingCMODirect MarketingWeb FormsStudent SuccessMillennial MarketingMarket PlanningSellingretailWebsite DesignMarketing AssessmentMobile Marketingearned mediaProcess MappingSales PipelineStudent NurturingB2C MarketingTarget MarketingDigital MarketingEnrollment ManagementProduct DevelopmentSalesOmni Channel MarketingMarketing AnalyticsAdult Student RetentionCatalogingContent MarketingSearch Engine MarketingOn Demand MarketingHigher EducationRetailingBroadcast Direct ResponsePost-traditional StudentsMarketing PlanningSocial MediaMarket ResearchSocial Media MarketingMulti Channel MarketingStudent Recruiting CampaignDirect ResponseConsumer CatalogsThank you pageAdwordsCustomer AcquistionNew Program DevelopmentAdvertisingeCommerceDave FreemanTarget MarketWebinarOffer DevelopmentCustomer AcquisitionPPC AdsPersonalizationContent MarkteingMarketing CollateralCreativeMarketing TechnologyA/B TestingLead GenerationMarketing ToolsMarketingMarket TestingAdult StudentsBusiness CatalogsStudent RecruitmentStudent AcquisitionMarketing ManagementCampaign PlanningCompetitive IntelligenceCustomer ServiceStrategic PlanningSetting GoalsMarketing MediaCatalog MarketingTelemarketingKey MetricsGen ZMerchandisingCompetitive AnalysisMarketing Connectioninfluencer marketingCollege RecruitmentMartechIntegrated Marketing CommunicationsCollege RetentionLead NurturingAdult Student RecruitmentMarketing ResearchData AnalyticsInternet MarketingCustomer RetentionMarketing CommunicationsDR RadioOnline MarketingSocial MediaMarketing Strategypaid mediaEvent MarketingAssessments


Archive

PART 2: Podcasts: Develop Your Plan

Jul 10, 2018

podcast-2659480_1280.png

 

Developing your podcast plan is the next step in the series.

 

In Part 1 Should You Start Your Own Podcast, we covered the reasons to give podcasts some consideration and how to determine if they make sense for you – and your audience.

 

So, you have decided to take the next step and that means figuring out what your podcast will be.

 

Topic?

 

What is your podcast going to address? What is it about?

 

You’ve spoken with your clients, and they’ve given you some input. You’ve done some research on existing podcasts, so you know who is doing what, for how long, how often and with what size of a following.

 

Now is the time for you to decide.

 

Format?

 

Will you be the sole on-air personality bringing the podcast to life?

 

Will you co-host? And if so, who is the lucky person? Or will it be a couple of people rotating in and out based on the topic?

 

Will you be interviewing guests?

 

Will there be panel discussions?

 

Or will you be offering your expertise, insights, opinions, and recommendations in response to current events?

 

Or maybe a little bit of some or all the above?

 

Personally, out of the gate for the first time, my suggestion is to keep it simple.

 

How Long? How Often?

 

Daily? Weekly? Other?

 

A short-format podcast that’s maybe 5 to 10 minutes, where you address a single topic and most likely aren’t having a guest or co-host because that will add time…or a daily 60-minutes multi-segment format that includes a 1:1 interview and a panel discussion as well as some editorial?

 

Well, before the eyes prove larger than the stomach, keep these in mind.

 

Content Creation/Scripting.

 

You want the podcast to sound as professional as possible, and for most of us, that means spending time beforehand to write down what you’re going to say.  This organizes your thoughts and helps ensure you cover all the important points.

 

Winging it on air is not going to lead to professional outcomes.

 

Rehearsal.

 

When I produced webinars, and we had panel discussions or guest interviews, we spent at least one-hour walking through the actual webinar. 

 

Why?

 

First, to make sure everyone had their section finished and were comfortable presenting their content.  The one thing I learned was even the most successful subject matter expert can and will procrastinate and having a rehearsal forces them to be ready before the actual event rather than showing up for the actual event “…just making a few last changes…”

 

Second, because we always found spots that needed tweaking.  For example, transitions between speakers and topics.

 

Editing.

 

You will need to invest some time into editing the raw first take.  You may need re-takes – maybe because of someone lost their place and you ended up with a long period of silence or because someone decided to walk into your ‘recording studio’ unannounced or because one of the guests is actually calling in and their local fire department just went past their home in full siren mode.

 

Target audience.

 

What did your audience tell you they wanted? Well, give them a little less length and frequency so they are begging for more rather than leaving early and forgetting to show up.

 

Schedule: WHo, WHat, WHen, Where, WHy and How

 

Once you’ve answered the above questions and come down with [ex] a weekly, 30-minute talk show format, hosted by me, talking about the current events of X that will be broken down into the following sections:

 

 

DOWNLOAD PODCAST EPISODE TEMPLATE

 

When you use our template, type everything out as you want to say it and use it to practice so you are comfortable with what will be said.  You want to get to the point where you sound like this is coming from you – not a memorized recital or a formal reading. 

 

You want your personality to come through, as well as your expertise. A blend, if you will, between a polished, professional sounding newscast and an ad-lib, freestyle radio talk show.  And to accomplish this, you get comfortable with the copy you wrote so you can then deliver the copy in a comfortable, conversational tone.

 

Your Intro.

 

You need to grab the attention of the audience – turn them from ‘audience’ to ‘listener’, if you will.  So, get some music – write your own, acquire the rights to a piece or find royalty free music (and be sure it is royalty free music) online.

 

Here are some royalty-free options:

 

 

Now, for the content.  You should include the following information:

 

 

You can record that yourself or you can hire voice talent. If you want to go the voice talent path, check out:

 

 

Equipment

 

There are about a million or two sources of information – and opinions – on the equipment you need to host your podcast.

 

Microphone

 

I use a Yeti by Blue which cost about $99 through Amazon.  The downside of the Yeti is that it doesn’t pack up and travel all that easily. The upside is that it plugs into my USB port and

 

So, if you want a more mobile microphone, check out Audio-Technica ATR-2100 USB Cardiod Dynamic USB/XLR Microphone for about $60 through Amazon and when you add the adjustable suspension boom scissor arm stand and a windscreen, you’re at about $80.

 

Another option is the Shure SM58-LC Vocal Microphone, Cardioid for about $90 at Amazon but with the USB Signal Adaptor, you’re looking at about $200.

 

Headphones

 

For recording and, even more importantly for editing, headphones are your next piece of equipment.  Some things to consider when searching for your headphones include:

 

 

One option to check out is Audio-Technica ATH-M20X Professional Monitor Headphones for about $40 at Amazon.  You might also want to check out the Shure SRH440 Professional Studio Headphones for about $75 at Amazon.

 

Software

 

Audacity is what I use which means it’s easy, gets the job done and the price is, as they say, very nice – FREE.  This open source podcasting software helps you record and edit the podcast before exporting to your hosting service.

 

For you folks using Apple/MAC products, Garageband is a low-cost ($0 to $15) for you.

 

Podcast Hosting Platforms

 

Audio files can take up a lot of storage and if you store them on your website, there is the possibility that all that storage will impact site performance – so most will use a media host.

 

The additional benefit – and it’s another biggie – is that you need an RSS Feed for distributing your podcasts via iTunes and other podcast apps.  The podcast hosting platform provides you with that RSS feed which makes your life a lot easier.

 

Here is a list of things you are going to want to address when trying to find the right platform for you.

 

 

Here is a list of podcast hosting platforms.  There are many others out there but based on what I have seen and read and used…

 

Soundcloud

 

This is who we use.  Known mostly for music, they also support a lot of podcasts with a nice service.

 

They offer 3 different plans – free, pro and pro unlimited with upload quotas ranging from 3 hours to unlimited.  Pricing for the pro and pro unlimited plans weren’t available on the site at the time this was written.

 

Analytics vary by the plan with basic stats covering a count of plays, likes, reposts, comments, and downloads.  Extensive stats address plays by country, city, app, website and more.

 

There had been financial concerns but evidently, that has turned around.

 

Blubrry

 

Offering a variety of plans starting at $12 per month and topping out at $80 per month, Blubrry has received a great deal of positive press for its services.  If you are operating a WordPress website, they offer plug-in you might want to check out.

 

Buzzsprout

 

Starting with a free plan that limits you to 2 hours of uploads each month, hosted for 90-days, to a $24 per month plan that limits you to 12 hours of uploads each month but offers indefinite hosting, Buzzsprout might be worth checking out.

 

Podbean

 

Podbean offers a complete podcasting platform with plans starting from $3 per month to $99 per month (billed annually).  Included are a mobile app and podcast player, your own podcast site, RSS Feed and iTunes support along with some basic statistics under the entry-level plan.

 

Your Podcast Plan

 

Well, did I answer your questions – and maybe raise a few more?  If so, feel free to post in the comments section below so everyone can benefit – or contact me directly if you prefer privacy.

 

Next, we’ll address the distribution of your podcast so you can get maximum exposure with your audience.

 

 

 

 



Tags: Podcast
Category: Content Marketing

Fatal error: Call to a member function getUserUserBio() on null in /home/dwsass5/public_html/packages/problog/helpers/blogify.php on line 370