Category List

Mobile Marketing (1)
Omni Channel Marketing (1)
B2B Marketing (1)
Marketing (4)
Market Research (4)
Student Recruitment (4)
Webinar (2)
Customer Acquisition (4)
Higher Education Marketing (55)
Marketing Strategy (2)
Advertising (1)
Email Marketing (3)
Martech (1)
Internet Marketing (1)
Competitive Intelligence (2)
Target Marketing (1)
eCommerce (5)
Market Opportunity Assessment (1)
Telemarketing (1)
Strategic Marketing Planning (3)
Podcast: Higher Ed (4)
Content Marketing (16)
Catalog Marketing (2)
SEM (2)
Marketing Tools (1)
Sales Management (2)
Marketing Channels (1)
Marketing Planning (7)
Retailing (2)
Demand Generation (1)
Marketing Communications (4)
Marketing Connection (1)
Retail Marketing (1)
Marketing Analytics (1)
CRM (1)
Digital Marketing (3)
Social Media Marketing (2)
Lead Management (8)
Direct Marketing (9)
Marketing Management (1)

Tag List

Market Testing (1)
Blog (1)
Call Center (1)
Segmentation (5)
Marketing Channels (4)
Direct Response Marketing Product (1)
Assessments (1)
Martech (1)
Setting Goals (1)
Process Mapping (1)
Direct Response Email (2)
SEM (2)
Integrated Marketing Communications (1)
Marketing Promotions (4)
Sales Management (2)
Predictive Modeling (1)
Profits (1)
Media Buying (1)
Social Media (5)
CRM (3)
Online Marketing (5)
Marketing Analytics (1)
Strategic Planning (5)
Personalization (1)
B2B Marketing (2)
Broadcast Direct Response (1)
Market Analysis (1)
Retail Marketing (9)
Student Enrollments (1)
Consumer Catalogs (1)
Market Planning Process (2)
Millennial Marketing (1)
Lead Generation (18)
New Program Development (1)
Cataloging (1)
Sales (3)
Marketing Assessment (2)
Retailing (8)
Gen Z (2)
Competitive Analysis (3)
Market Planning (2)
Market Intelligence (3)
eCommerce (9)
College Recruitment (1)
Differentiation (1)
Data Analytics (2)
Mystery Shopper Audit (3)
Marketing Technology (1)
Marketing Collateral (2)
Adult Student Retention (1)
Offer Development (1)
DWS Associates Marketing (1)
eCommerce Product Development (1)
Adtech (1)
Merchandising (2)
Competitive Intelligence (7)
A/B Testing (2)
Internet Marketing (4)
Search Engine Marketing (1)
Marketing (17)
Omni Channel Marketing (2)
Marketing Automation (1)
Marketing Connection (1)
Sales Pipeline (1)
Creative (2)
Target Market (2)
Website Design (1)
Higher Education (10)
Social Media Marketing (6)
Key Metrics (1)
Student Acquisition (10)
Podcast (2)
Customer Service (1)
Customer Retention (2)
Demand Generation (7)
DR Radio (1)
Student Recruitment (25)
Student Retention (14)
Direct Mail (4)
Student Nurturing (7)
Marketing Communications (8)
Marcom (1)
Affiliate Marketing (1)
B2C Marketing (1)
Lead Management (13)
retail (3)
Business Development (1)
Digital Marketing (9)
Strategic Market Planning (4)
CMO (1)
Student Recruiting Campaign (1)
Lead Nurturing (11)
Targeting & Segmentation (3)
Post-traditional Students (1)
Marketing Research (3)
Target Marketing (2)
Market Segmentation (2)
Dave Freeman (3)
Higher Education Marketing (21)
Personas (3)
Webinar (2)
Marketing Planning (9)
SMS Text (1)
Market Research (8)
On Demand Marketing (1)
Marketing Audit (1)
earned media (1)
Database Marketing (1)
Inbound Marketing (1)
Data-Driven Marketing (1)
Web Forms (1)
College Retention (1)
PPC Ads (1)
Content Markteing (5)
Market Opportunity Assessment (2)
Product Development (1)
Email Marketing (5)
Email (3)
Business Catalogs (1)
Social Media (1)
Nurturing (1)
Lifelong Learning (1)
Mobile Marketing (2)
influencer marketing (1)
Marketing Management (1)
Thank you page (1)
Telemarketing (1)
Advertising (5)
Outsourcing (1)
paid media (1)
Selling (1)
Video Marketing (2)
Customer Acquisition (7)
Generation Z (1)
Adwords (2)
Adult Students (4)
Adult Student Recruitment (1)
Multi Channel Marketing (3)
Customer Acquistion (3)
Event Marketing (1)
Marketing Media (2)
Marketing Strategy (8)
Catalog Marketing (4)
Direct Marketing (13)
Content Marketing (11)
Enrollment Management (3)
Direct Response (3)
Student Success (1)
Marketing Tools (2)
Revenue (1)
Campaign Planning (1)
Student Satisfaction (1)

Tag Cloud

Business DevelopmentStudent RecruitmentThank you pagePersonasOnline MarketingDirect Response Marketing ProductAdvertisingpaid mediaPredictive ModelingOffer DevelopmentAssessmentsDirect ResponseSegmentationMarketing ToolsNew Program DevelopmentMarket IntelligenceStrategic PlanningVideo Marketingearned mediaEmailHigher EducationCatalogingAffiliate MarketingStudent RetentionMarket PlanningInternet MarketingCreativeMarketing AssessmentCustomer RetentionMarcomCompetitive IntelligenceMobile MarketingGeneration ZCRMStrategic Market PlanningTarget MarketSEMDatabase MarketingMulti Channel MarketingStudent EnrollmentsSales PipelineLead ManagementeCommerceTargeting & SegmentationRetail MarketingSetting GoalsMarketing MediaWebinarMarketing TechnologyCall CenterMarketing AnalyticsMarket Opportunity AssessmentMillennial MarketingStudent Recruiting CampaignB2C MarketingSMS TextMarketing AuditProduct DevelopmentWebsite DesignretailDirect MarketingPPC AdsSalesConsumer CatalogsMarketing CommunicationsTelemarketingMarketing PromotionsMerchandisingLead GenerationDirect Response Emailinfluencer marketingMarket ResearchOn Demand MarketingBroadcast Direct ResponseMarketingSocial Media MarketingMarket SegmentationMarketing ChannelsMarketing StrategySellingData AnalyticsHigher Education MarketingMarketing CollateralMarket AnalysisWeb FormsAdtechCMODirect MailContent MarkteingEvent MarketingDigital MarketingEmail MarketingDWS Associates MarketingMarketing AutomationAdult Student RecruitmentDave FreemanInbound MarketingTarget MarketingB2B MarketingMarket TestingCollege RecruitmentMedia BuyingDemand GenerationAdwordsIntegrated Marketing CommunicationsA/B TestingStudent AcquisitionLead NurturingOutsourcingData-Driven MarketingKey MetricsSales ManagementMarket Planning ProcessAdult Student RetentionStudent NurturingCampaign PlanningOmni Channel MarketingCustomer AcquistionCatalog MarketingContent MarketingCollege RetentionSocial MediaSearch Engine MarketingEnrollment ManagementProfitsLifelong LearningMarketing ConnectionCustomer AcquisitionMartechNurturingStudent SuccessCompetitive AnalysisRetailingStudent SatisfactionPodcastDR RadioBlogRevenueAdult StudentsSocial MediaBusiness CatalogsMarketing ManagementMystery Shopper AuditProcess MappingMarketing ResearcheCommerce Product DevelopmentDifferentiationPersonalizationCustomer ServicePost-traditional StudentsMarketing PlanningGen Z


Archive

Part 1: Blogs: Should You Start A Blog?

Jun 26, 2018

blog You are searching for ways to leverage your existing resources and attract more high-quality leads that become new customers, clients and/or students – then you need to start a blog. Why?

AWARENESS.

Your audience may or may not know you exist. And of those that know you exist, they may or may not have an accurate and complete understanding of what unique value you can provide. With a blog, you are producing and providing them with a steady stream of information that they want and need.

Today, millennials are going online and finding answers to questions. If you’re not there, helping to provide them with the information they seek, chances are high that your competition is there filling that need. And that means that when these members of your target audience get to a point where they realize they need what you offer…your competition is better positioned to get their business.

DIFFERENTIATION.

When it all comes down to it, people prefer to buy from people they know and trust. Heck, in some instances they will even pay a little more because they feel that level of comfort is worth a premium. Right now, members of your target audience know little to nothing about your business. And many have lumped you into a category with the competition – and you all look the same. With a blog, you get to share your expertise as well as provide your staff, co-workers, and colleagues the opportunity to show your target audience what your business is like from a human perspective.

RELEVANCE.

You’re in the business of “getting the right information to the right person at the right time”, and your blog allows you to take an issue that popped up in the morning and put out relevant information to your audience within an hour. A law firm can offer insight on the latest Supreme Court ruling to their audience on the same day the ruling is announced. An accounting firm can address the new tax laws just passed. The local college can issue insight into changes in healthcare and how it impacts nurses thanks to the program chair of their own nursing program. Now, without the blog, how do you showcase your expertise in such a timely manner? How do you provide that extra value that differentiates you from the rest when your audience wants and needs it most?

HOW YOU MAKE THIS HAPPEN.

Your first step, as always, is to get to know your audience. Who are they? What are their wants and needs? What questions do they have? What do they value? What can’t they find elsewhere? You’re going to be creating segments or personas because you are going to want to provide them with relevant information through your blog. And since we all know that within our target audiences there are different groups with different wants, needs, motivations, concerns…you need to identify these segments or personas so that you can create the write blog posts. The second step is to gather together your team – and this is more than just the marketing team or the copywriter, it’s going to include the very people that make your business successful. You want the subject matter experts. The people on your team that know all there is to know about your audience’s topics of interest. Why? Well, here’s a short list:

In some instances, they might be able to create the content – write the blog post or some type of written, audio or video content that is published in your blog and promoted through paid, earned, owned and social media. In other instances, your writer or content creators will interview, record, film the subject matter expert – but in either scenario, they are the source of knowledge that you will be sharing through your blog with your audience. And remember to keep the focus on the reader, the target audience because the more effective you are at showing them how they benefit from your unique expertise…

YOUR LIFE WITH A BLOG

This does take work. It also requires some expertise that might not currently be on your team. But as you begin to provide more timely, relevant insights into the areas your audience cares about, you show them you have unique expertise that is valuable. They know who you are. They have a better understanding of what you can do for them. And they become much more likely to turn to you first when they have a need to buy what you offer.



Tags: Blog
Category: Content Marketing

Fatal error: Call to a member function getUserUserBio() on null in /home/dwsass5/public_html/packages/problog/helpers/blogify.php on line 370