0 comments
Are You Sitting Around Waiting for Business?
Feb 22, 2016
Are you sitting around waiting for business to find you? Are you spending more and more of your marketing dollars on inbound marketing and waiting for sales to flow in? If so, you may have a long wait. This is not my cartoon, but it pretty much says it all.
View Post
0 comments
Lead Flow Planning - Getting It Right
Feb 08, 2016
In an earlier post I said I would come back to the topic of “How many Leads Do You Really Need?” For all B2B businesses, and some consumer, lead flow planning is critical and answering the question of how many you really need can only be done after you have analyzed your current marketing and sales processes and practices.
View Post
Tags :
Lead Generation, Demand Generation
0 comments
Your successful students share certain traits – and you should be using that insight to drive your recruitment efforts because you want to attract those most likely to enroll and succeed. So why do so many college recruitment strategies have such vague definitions of their ‘target audience’? In the following post, you will learn of the advantages of segmentation and how a more clearly defined target audience driving your recruitment efforts will improve recruitment, retention, referrals and graduation rates.
View Post
0 comments
Get More Our of Your CRM Investment
Feb 01, 2016
How much are you spending on marketing technology in 2016? How much of that is CRM and all the other marketing automation tools that you bought in order to become more efficient and productive?
View Post
0 comments
Marketing communications – also known as ‘content marketing’ – has always been about providing the right information to the right person at the right time via the right channel. It’s just been in the past decade that some have decided to name this basic function ‘content marketing’ – and that, combined with the development of new marketing technologies has created a world where some argue that marketing’s sole role is publishing content. ...
View Post
Tags :
Higher Education Marketing
0 comments
Advantages of Direct Marketing
Jan 21, 2016
There are a lot of advantages to using direct marketing versus retail marketing. From a B2C perspective, you can conduct a retail business without having to build, stock, and man stores. It doesn’t require brick and mortar and this is a huge advantage over retail marketing...
View Post
0 comments
Student Retention Tips for 2016
Jan 20, 2016
Student retention has come a long way from a simple conversation after class between student and teacher. Non-traditional students, especially online students that never set foot on the campus, can be less engaged and loyal which makes it easier for them to rationalize their decision to move on.
View Post
Tags :
0 comments
More and more colleges are relying on email as their primary, if not sole communication channel with potential new students in their student recruitment process. But some are still requiring enrollment counselors to ‘smile and dial’ their assigned potential students. And some are missing a great opportunity to capture key data that will help them improve student recruitment campaign performance.
View Post
0 comments
Closing gaps and addressing weaknesses in your student recruitment process can improve performance in critical areas such as lowering the cost to enroll new students, increasing the conversion rate of an inquiry to a new student, and increasing retention rates. Read on to learn what some of the more common gaps and weaknesses are along with some tips for closing the gaps and improving performance.
View Post
Category List
Martech (1)
Marketing Strategy (2)
SEM (2)
Webinar (2)
Market Research (4)
Marketing Management (1)
Podcast: Higher Ed (4)
Advertising (1)
Direct Marketing (9)
CRM (1)
Marketing Analytics (1)
Demand Generation (1)
Telemarketing (1)
Digital Marketing (3)
Customer Acquisition (4)
Email Marketing (3)
Marketing Planning (7)
Marketing Channels (1)
Marketing Communications (4)
Higher Education Marketing (55)
Marketing (4)
Lead Management (7)
Sales Management (3)
Mobile Marketing (1)
Omni Channel Marketing (1)
Market Opportunity Assessment (1)
Marketing Connection (1)
eCommerce (5)
Content Marketing (16)
Retail Marketing (1)
Target Marketing (1)
Competitive Intelligence (2)
Strategic Marketing Planning (3)
B2B Marketing (1)
Marketing Tools (1)
Student Recruitment (4)
Catalog Marketing (2)
Internet Marketing (1)
Social Media Marketing (2)
Retailing (2)
Marketing Strategy (2)
SEM (2)
Webinar (2)
Market Research (4)
Marketing Management (1)
Podcast: Higher Ed (4)
Advertising (1)
Direct Marketing (9)
CRM (1)
Marketing Analytics (1)
Demand Generation (1)
Telemarketing (1)
Digital Marketing (3)
Customer Acquisition (4)
Email Marketing (3)
Marketing Planning (7)
Marketing Channels (1)
Marketing Communications (4)
Higher Education Marketing (55)
Marketing (4)
Lead Management (7)
Sales Management (3)
Mobile Marketing (1)
Omni Channel Marketing (1)
Market Opportunity Assessment (1)
Marketing Connection (1)
eCommerce (5)
Content Marketing (16)
Retail Marketing (1)
Target Marketing (1)
Competitive Intelligence (2)
Strategic Marketing Planning (3)
B2B Marketing (1)
Marketing Tools (1)
Student Recruitment (4)
Catalog Marketing (2)
Internet Marketing (1)
Social Media Marketing (2)
Retailing (2)
Tag List
Gen Z (2)
Advertising (5)
Product Development (1)
Marketing Assessment (2)
Market Planning (2)
Direct Mail (4)
Marketing Communications (8)
Demand Generation (7)
B2B Marketing (2)
Retail Marketing (9)
Generation Z (1)
Customer Acquistion (3)
Selling (1)
Process Mapping (1)
Marketing Tools (2)
Customer Retention (2)
Cataloging (1)
Market Testing (1)
Campaign Planning (1)
Personalization (1)
Multi Channel Marketing (3)
Customer Acquisition (7)
Direct Response (3)
Social Media (5)
PPC Ads (1)
Direct Response Email (2)
Nurturing (1)
Podcast (2)
Marketing Research (3)
Internet Marketing (4)
Marketing (17)
Omni Channel Marketing (2)
Catalog Marketing (4)
DR Radio (1)
Video Marketing (2)
Marketing Audit (1)
Key Metrics (1)
Mobile Marketing (2)
Website Design (1)
Marketing Planning (9)
Content Markteing (5)
Integrated Marketing Communications (1)
Enrollment Management (3)
SEM (2)
Adult Student Retention (1)
Marcom (1)
Strategic Planning (5)
Market Planning Process (2)
Lead Nurturing (11)
retail (3)
Data-Driven Marketing (1)
Call Center (1)
Market Research (8)
eCommerce (9)
Competitive Analysis (3)
Online Marketing (5)
Market Opportunity Assessment (2)
Student Satisfaction (1)
Social Media Marketing (6)
Targeting & Segmentation (3)
Adult Student Recruitment (1)
Student Recruitment (25)
College Recruitment (1)
Market Analysis (1)
Target Marketing (2)
Student Success (1)
Student Acquisition (10)
Marketing Channels (4)
Marketing Analytics (1)
Webinar (2)
Target Market (2)
Market Intelligence (3)
Lead Management (13)
Adwords (2)
Affiliate Marketing (1)
Marketing Management (1)
College Retention (1)
Differentiation (1)
Event Marketing (1)
Dave Freeman (3)
Setting Goals (1)
Millennial Marketing (1)
paid media (1)
eCommerce Product Development (1)
Business Development (1)
Marketing Automation (1)
Student Enrollments (1)
Retailing (8)
Higher Education Marketing (21)
Strategic Market Planning (4)
Digital Marketing (9)
Post-traditional Students (1)
Sales Management (2)
Marketing Connection (1)
Student Recruiting Campaign (1)
Social Media (1)
Marketing Promotions (4)
Adult Students (4)
SMS Text (1)
Data Analytics (2)
Revenue (1)
Personas (3)
Email (3)
Segmentation (5)
Customer Service (1)
Assessments (1)
Search Engine Marketing (1)
Sales (3)
CRM (3)
earned media (1)
Direct Response Marketing Product (1)
Market Segmentation (2)
Telemarketing (1)
Web Forms (1)
Outsourcing (1)
Content Marketing (11)
Martech (1)
Marketing Collateral (2)
Direct Marketing (13)
Offer Development (1)
DWS Associates Marketing (1)
Lifelong Learning (1)
Email Marketing (5)
Predictive Modeling (1)
Business Catalogs (1)
Creative (2)
Consumer Catalogs (1)
Inbound Marketing (1)
Media Buying (1)
Broadcast Direct Response (1)
Marketing Strategy (8)
Mystery Shopper Audit (3)
Merchandising (2)
New Program Development (1)
A/B Testing (2)
Marketing Media (2)
Higher Education (10)
Profits (1)
On Demand Marketing (1)
Adtech (1)
Competitive Intelligence (7)
Student Retention (14)
Thank you page (1)
Marketing Technology (1)
Database Marketing (1)
Student Nurturing (7)
Lead Generation (18)
B2C Marketing (1)
CMO (1)
Sales Pipeline (1)
influencer marketing (1)
Blog (1)
Advertising (5)
Product Development (1)
Marketing Assessment (2)
Market Planning (2)
Direct Mail (4)
Marketing Communications (8)
Demand Generation (7)
B2B Marketing (2)
Retail Marketing (9)
Generation Z (1)
Customer Acquistion (3)
Selling (1)
Process Mapping (1)
Marketing Tools (2)
Customer Retention (2)
Cataloging (1)
Market Testing (1)
Campaign Planning (1)
Personalization (1)
Multi Channel Marketing (3)
Customer Acquisition (7)
Direct Response (3)
Social Media (5)
PPC Ads (1)
Direct Response Email (2)
Nurturing (1)
Podcast (2)
Marketing Research (3)
Internet Marketing (4)
Marketing (17)
Omni Channel Marketing (2)
Catalog Marketing (4)
DR Radio (1)
Video Marketing (2)
Marketing Audit (1)
Key Metrics (1)
Mobile Marketing (2)
Website Design (1)
Marketing Planning (9)
Content Markteing (5)
Integrated Marketing Communications (1)
Enrollment Management (3)
SEM (2)
Adult Student Retention (1)
Marcom (1)
Strategic Planning (5)
Market Planning Process (2)
Lead Nurturing (11)
retail (3)
Data-Driven Marketing (1)
Call Center (1)
Market Research (8)
eCommerce (9)
Competitive Analysis (3)
Online Marketing (5)
Market Opportunity Assessment (2)
Student Satisfaction (1)
Social Media Marketing (6)
Targeting & Segmentation (3)
Adult Student Recruitment (1)
Student Recruitment (25)
College Recruitment (1)
Market Analysis (1)
Target Marketing (2)
Student Success (1)
Student Acquisition (10)
Marketing Channels (4)
Marketing Analytics (1)
Webinar (2)
Target Market (2)
Market Intelligence (3)
Lead Management (13)
Adwords (2)
Affiliate Marketing (1)
Marketing Management (1)
College Retention (1)
Differentiation (1)
Event Marketing (1)
Dave Freeman (3)
Setting Goals (1)
Millennial Marketing (1)
paid media (1)
eCommerce Product Development (1)
Business Development (1)
Marketing Automation (1)
Student Enrollments (1)
Retailing (8)
Higher Education Marketing (21)
Strategic Market Planning (4)
Digital Marketing (9)
Post-traditional Students (1)
Sales Management (2)
Marketing Connection (1)
Student Recruiting Campaign (1)
Social Media (1)
Marketing Promotions (4)
Adult Students (4)
SMS Text (1)
Data Analytics (2)
Revenue (1)
Personas (3)
Email (3)
Segmentation (5)
Customer Service (1)
Assessments (1)
Search Engine Marketing (1)
Sales (3)
CRM (3)
earned media (1)
Direct Response Marketing Product (1)
Market Segmentation (2)
Telemarketing (1)
Web Forms (1)
Outsourcing (1)
Content Marketing (11)
Martech (1)
Marketing Collateral (2)
Direct Marketing (13)
Offer Development (1)
DWS Associates Marketing (1)
Lifelong Learning (1)
Email Marketing (5)
Predictive Modeling (1)
Business Catalogs (1)
Creative (2)
Consumer Catalogs (1)
Inbound Marketing (1)
Media Buying (1)
Broadcast Direct Response (1)
Marketing Strategy (8)
Mystery Shopper Audit (3)
Merchandising (2)
New Program Development (1)
A/B Testing (2)
Marketing Media (2)
Higher Education (10)
Profits (1)
On Demand Marketing (1)
Adtech (1)
Competitive Intelligence (7)
Student Retention (14)
Thank you page (1)
Marketing Technology (1)
Database Marketing (1)
Student Nurturing (7)
Lead Generation (18)
B2C Marketing (1)
CMO (1)
Sales Pipeline (1)
influencer marketing (1)
Blog (1)
Tag Cloud
MerchandisingCall CenterStudent SuccessSocial MediaDatabase MarketingWeb FormsGeneration ZHigher EducationeCommerce Product DevelopmentAdwordsOnline MarketingPPC AdsMarcomSellingMulti Channel MarketingSocial Media Marketingearned mediaCRMDR RadioMarketingInternet MarketingProcess MappingData-Driven MarketingStudent Recruiting CampaignMarket Opportunity AssessmentMarket IntelligenceData AnalyticsLead NurturingCreativeAdtechTarget MarketingMarketing CollateralKey MetricsStrategic Market PlanningCatalogingDirect Response EmailMarket PlanningPredictive ModelingBusiness CatalogsStudent RecruitmentMarketing ToolsContent MarketingIntegrated Marketing CommunicationsBroadcast Direct ResponseSalesMarketing CommunicationsAdult Student RetentionMarketing AssessmentStudent NurturingTelemarketingAdvertisingContent MarkteingNew Program Developmentpaid mediaMillennial MarketingPost-traditional StudentsDigital MarketingStudent EnrollmentsPersonasSetting GoalsSales ManagementCustomer AcquisitionMarketing AutomationAssessmentsMedia BuyingMarketing TechnologyAdult Student RecruitmentDave FreemanPersonalizationStudent RetentionWebinarSales PipelineCompetitive AnalysisPodcastMarket Planning ProcessretailA/B TestingMartechDirect MailOn Demand MarketingHigher Education MarketingThank you pageOffer DevelopmentSegmentationOutsourcingRetailingSocial MediaBusiness DevelopmentGen ZCatalog MarketingeCommerceCustomer AcquistionOmni Channel MarketingLead ManagementMystery Shopper AuditCustomer ServiceMarket SegmentationAffiliate MarketingConsumer CatalogsInbound MarketingMarketing PromotionsSearch Engine MarketingEmailCompetitive IntelligenceEvent MarketingEnrollment ManagementRetail MarketingWebsite DesignNurturingMarketing ManagementB2B MarketingTarget MarketMarketing StrategyStrategic PlanningDWS Associates Marketinginfluencer marketingAdult StudentsSEMDifferentiationDirect ResponseCustomer RetentionMarketing PlanningMarketing AuditMarketing AnalyticsTargeting & SegmentationStudent SatisfactionMarket TestingCollege RetentionMobile MarketingMarket AnalysisB2C MarketingDemand GenerationCollege RecruitmentLead GenerationStudent AcquisitionMarket ResearchMarketing ConnectionBlogVideo MarketingProduct DevelopmentCMOMarketing ResearchMarketing ChannelsEmail MarketingLifelong LearningRevenueDirect MarketingProfitsSMS TextCampaign PlanningMarketing MediaDirect Response Marketing Product