To compute your ROI and breakeven for your website, enter your monthly traffic figure, the cost of maintaining and promoting the site during a month, the monthly number of inquiries at your site and the conversion rate of inquiries to buyers. Enter your average transaction value and the average gross margin percentage for that transaction.

By adjusting your conversion rate, average sale, and gross margin percentage, you can see the impact these changes have on your breakeven and site ROI.

The monthly maintenance costs of the website include: IT infrastructure costs, staffing, The monthly promotional costs include: all advertising and promotional expenses, website design and production for the site.

Enter all costs and variables in the Monthly Variables section. The revenue, ROI, breakeven and other returns can be found below in the Monthly Returns section.