Monthly Variables  
   
Total Site Traffic (visits per month)
Monthly Maintenance Costs
Monthly Promotional Costs
Monthly Inquiries
Conversion Rate % of Inquiries to Buyers
Average Sale
Gross Margin % of Average Sale
   
Monthly Returns  
Sales
Gross Margin Generated
Total Website Operating Costs
Transactions
Gross Margin $s per Sale
Site Breakeven Orders Required
Site Breakeven Inquiries Required
Conversion Rate % of Visits to Inquiries
Conversion Rate % of Visits to Inquiries to Achieve BE
   
Profit
ROI