The Social Media Marketing ROI Breakeven Calculator is flexible, and it's designed to help you put an ROI formula to work for your brand in the way that makes the most sense for you.

Start by entering the monthly costs associated with maintaining your social media presence in the Marketing Costs section This would include the costs of monitoring tools, social media management tools, content creation time, the time and cost of staff monitoring, writing and replying to consumers and prospects. If you create special landing pages for links to social media, enter that cost as well. Enter all other miscellaneous cost in the row and cell labeled miscellaneous costs.

In the Returns section enter the number of fans or visitors to the site on a monthly basis. Enter the names of the other social media in the columns labeled other. Enter the conversion rate (percentage) of fans/visitors to buyers of your products or services. Enter the average purchase value of a sales transaction and finally enter the average gross margin percentage for that transaction.