Marketing Costs for Period    
Monitoring Tools (Sysomos, Radian6)
  Social Media Management Tools (Buddy Media, HootSuite, Spredfast)  
Content Creation Time (hours)
Content Creation Time (cost per hour)
  Engagement Time (staff time monitoring, writing and replying to consumers (hours)  
  Engagement Time (staff time monitoring, writing and replying to consumers (average cost per hour)  
Dedicated Landing Pages costs
Miscellaneous costs
  Total Marketing Costs  
  Returns for Period    
Fan count or visitors
Conversion rate of fans / visitors to buyers
Average purchase value of buyer
  Total fan / visitor purchases (transactions)  
  Total fan / visitor purchases (value)  
       
       
Average gross margin percent on average purchase (%)
  Total gross margin dollars generate  
  Value of a like / visitor (before marketing costs)  
  ROI for Period    
  Total Return (Gross Margin $s Generated)  
  Investment (Total Marketing Costs)  
  Total Return less Marketing Costs (RLI) (Net Profit)  
  ROI (RLI / Marketing Costs)  
  Value of a like / visitor (after marketing costs)