Marketing Planning Workshop
This workshop introduces a simplified, straight forward approach to the process of developing and implementing marketing plans with the primary goal of developing the framework for a actionable marketing plan.
Workshop Objectives
- To improve your knowledge of the market planning process.
- To give you a set of tools which will help you design, implement and track your marketing plan.
- To give you a better understanding of marketing communications and how to use it in supporting your marketing plan.
- To develop the framework for a marketing plan, with supporting action plans.
What you will learn
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How to write an actionable targeted marketing plan.
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How to develop your expenses and sales budgets.
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How to develop your Marcom strategy and Marcom mix.
This workshop involves hands on planning, during which we will develop the following components of a marketing plan:
- Marketing goals and objectives
- Revenue objectives
- Value proposition, unique selling proposition
- Positioning strategy
- SWOT analysis
- Target market identification, segmentation analysis, and market opportunity
- Competitive analysis
- Marketing tactics
- Supporting marketing communications / content marketing strategies and tactics framework
- Identification of critical issues and milestones
These workshops can take from 3 to 5 days depending on how detailed a framework and supporting action plan, the client wants to take away from these sessions.