Product Marketing Tools
The tools in this section are primarily focused on product marketing which deals with marketing products to customers and prospects, and others. These tools will help you launch new products into the marketplace. Also included are tools more generally associated with product management, the process of analyzing status of existing products and developing new products. These tools are suitable for both B2B and B2C products.
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New Product Idea Screening ToolThe New Product Idea Screening Tool is a good aid in the screening process for rating new product ideas, to help you spot good ideas and drop poor ones early in the process to keep product development costs down and speed product concept development.
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Product Life Cycle Assessment Tool
The Product Life-cycle (PLC) Assessment Tool is a tool that will help you quickly assess key characteristics of a product's life-cycle, which stage it is in, and produce marketing objectives and strategies for that stage.
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New Product Launch Plan & Calendar Template
Use this template to layout every aspect of your marketing program and activities for launching a new product. The template can be used for both business-to-business or business-to-consumer product launches.
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New Product Launch Plan Calendar GANTT Chart Template
This tool will help you plan your product launch plan and lay out each of the activities on a GANTT chart (calendar). The required tasks are laid out on the chart. Space is provided for adding additional activities. The tool helps you define project start dates, project duration in days, finish date, predecessor tasks, project owners and resources required.