Selecting the right advertising agency (aka a marketing agency or creative agency) is a crucial decision for every company. Based on years of experience on both the client and agency sides, here is a simple, straight-forward tool that can help lead to the best decision.

Use this Campaign Response Rate Marketing Calculator tool to calculate overall response rate required to achieve your desired revenue for this B2C or B2B direct response campaign.

Use this tool to forecast and track and graph campaign responses over a selected time frame.  Use it to conduct "what-if" analysis based on different response flows and curves.

This tool calculates campaign financial results based on the campaign quantity, advertising costs, and other factors that you enter. It's a simple calculator to give you a quick idea of how your campaign will perform financially.

This tool will compute the simple return on investment (ROI) for a marketing campaign based on gross sales for the campaign, cost of goods sold and the total advertising costs.  It can be used for both B2C and B2B direct marketingand non direct response campaigns. 

Use this Direct Response Advertising Media Selection Tool to select the appropriate media for your direct marketing campaign based on the advantages and disadvantages of the various media types. 

Use this Direct Response Inquiry Calculator to determine the number of mailings needed for your B2B or B2C direct response campaign in order to generate the desired number of inquiries.

Use this pro forma Breakeven Analysis - Lead Generation Campaign BE Marketing Calculator to determine the breakeven percentage and inquiries or leads required based on a desired cost per lead / inquiry (CPI / CPL) for your direct response B2C or B2B marketing campaign.

This list circulation planning tool helps you build a circulation plan with up to fifteen different direct response list, whether they are mailing lists or email lists.  

The purpose of the Promotional Assessment Tool is to determine your organization's overall readiness for successfully using integrated marketing campaigns across multiple media for promoting your products (services) to generate revenue and drive profits.

Use this 20 page planning guide and template to create your marketing campaign, which may include one or more tactics or be a fully integrated marketing campaign. Each section includes instructions to guide you through the planning process and details each aspect of the campaign. This guide walks you through every step of campaign planning, development and execution. 

This template will help you prepare your overall communications strategy, objectives and tactical direction. It guides you through outlining and addressing the strategic issues involved in developing a marketing communications campaign.

Use this template to prepare the creative strategy, objectives, and activities that are required to support marketing communications activities.

This tool will help you plan your marketing communications activities and messages for each of the target markets that you are pursuing in this planning period and the opportunity ($'s) that exist for your organization in that target segment. 

To successfully communicate with the buyer (business or consumer), advertising must appeal to the individual's needs, wants, desires, hopes and ambitions. In developing advertising strategies, use this checklist to select appeals currently used by you and your competition, and then check off appeals you might consider using in the future.

This template is used to layout your detailed communication plan, activities, and budgets for new customer acquisition, customer retention and reactivation of lost customers.

The Marketing Campaign ROAI Calculator(return on advertising investment or sometimes called the ROMI (return on marketing investment) Calculator will help you learn immediately if your product(s) made money or can make money via the media used. 

The Advertising Effectiveness Tool is a checklist of all the factors that you must consider in developing your advertisements.

Use this calculator to determine the size of the campaign and the number of leads that you need to generate from the campaign in order to achieve the desired gross revenue for the campaign based on the average transaction value.

Use this Campaign Response Rate Marketing Calculator tool to calculate overall response rate required to achieve your desired gross profit percentage for this B2C or B2B direct response campaign.