Direct Marketing Quiz
This quiz addresses key aspects of direct marketing planning and programs. It will help you determine the current state of your planning, practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future needs and investments.
How this quiz works
The quiz should take 8 minutes to complete. If you think a statement doesn't apply to your business, select "Neutral." Responses to all 49 statements are required. You must select the most accurate response that describes your reaction to each statement based on the following scale: "Strongly Disagree" to "Strongly Agree." Click the "DONE" button to see your score.
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