Data-Driven (Database) Marketing Quiz
This quiz addresses key aspects of database data-driven marketing management planning and programs. It will help you determine the current state of your planning, practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future database / data-driven marketing needs and investments.
How the quiz works
The quiz takes about 8 minutes to complete. Responses to all 48 statements are required. If the statement does not apply to your business, select "Neutral" You must select the most accurate response that describes your reaction to each statement based on the following scale: "Strongly Disagree" to "Strongly Agree." Click the "DONE" button to see your results.
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