Trade Show & Event Marketing Tools

The section on trade show and event marketing includes the following planning tools that will help you better plan and manage your participation and sponsorship at events:

Trade Show / Event Participation Sponsorship Checklist

As a marketer, you have to answer the question, "Do we sponsor and participate in this event?" before deciding whether or not to invest marketing dollars and supporting resources.   This checklist will help you make that decision. 

Trade Show / Event Attendance Calculator

Use the Event / Tradeshow Attendance Calculator to help you calculate the potential audience or buyers that will visit your organization at an event or conference. 

Trade Show / Event Breakeven ROI Calculator

The Tradeshow ROI & Breakeven Calculator tool will calculate the breakeven and ROI for a trade show, event or conference, with or without the costs associated with having a booth at the event.

Trade Show / Event Marketing Brief Template

Use the event marketing brief template to help you prepare an event brief for a specific business show or event. These are only guidelines. Please include any additional information that will help in communicating your plans in the notes section at the bottom of this document template. The cells under each topic/heading will expand or contract to accept the text you enter.

Trade Show / Event Planning and Operations Task Checklist Template

This 14-page template will guide you through every activity necessary to execute an event, conference or trade show.  Sections in the template include: starting checklist, accommodations, transportation, registration, speaker, meeting facilities, speakers, entertainment activities, and more.

Trade Show / Event Budget Template

Use the Trade Show Event Budget Template to track trade show expenses against actual and budget as well as last year.  Track each category and contribution to total. This template can be used for both trade shows and other customer / prospect facing events.