Marketing Communications Plan Template

This marketing communications plan template is used to layout your detailed communication plan, activities, and budgets for new customer acquisition, customer retention and reactivation of lost customers.  The first section of the plan addresses the communications plan framework: target audiences, key decision criteria; perception of company; needs; messages; and more.  The budget section covers the projected expenses for each marketing activity.  It includes a section for action plans that are required to implement your marketing communications strategies. 

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