Promotional Capabilities Assessment
Marketing Campaign Planning Guide
Communications Strategy Template
Advertising Media Selection Tool
Marketing Communications Plan Template
Message Planning Template
Advertising Effectiveness Tool
Agency Evaluation Tool
Advertising Campaign Creative Brief Template
Campaign Circulation Planning Tool
Campaign Response Tracking Tool
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Advertising Campaign Creative Brief Template
Use this template to prepare the creative strategy, objectives, and activities that are required to support marketing communications activities. A creative brief defines your project in such detail that everyone involved on the project will have a clear understanding what the end product is intended to be and what it's intended to accomplish from a marketing perspective. It's a road map for the creative team and a checklist for the marketing team to make sure that nothing is missed so that the project will produce the best results.
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