Promotional Capabilities Assessment
Marketing Campaign Planning Guide
Communications Strategy Template
Advertising Media Selection Tool
Marketing Communications Plan Template
Message Planning Template
Advertising Effectiveness Tool
Agency Evaluation Tool
Advertising Campaign Creative Brief Template
Campaign Circulation Planning Tool
Campaign Response Tracking Tool
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Communications Strategy Template
Use this communications strategy template to prepare your overall communications strategy, objectives and tactical direction. It guides you through outlining and addressing the strategic issues involved in developing a marketing communications campaign. How is your organization perceived in the marketplace? What kind of image do you want for your organization. What do you think your organization's strengths and weaknesses are? Why should a prospect/customer buy from or do business with your organization? And, more.
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