Promotional Capabilities Assessment
Marketing Campaign Planning Guide
Communications Strategy Template
Advertising Media Selection Tool
Marketing Communications Plan Template
Message Planning Template
Advertising Effectiveness Tool
Agency Evaluation Tool
Advertising Campaign Creative Brief Template
Campaign Circulation Planning Tool
Campaign Response Tracking Tool
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Marketing Agency Evaluation Tool
This Marketing Agency Evaluation-Selection Tool will help you select a creative or marketing agency from several candidates based on an objective scoring system.
Selecting the right advertising agency (aka a marketing agency or creative agency) is a crucial decision for every company. Choosing wisely will lead to visible, positive results for your company while the wrong agency will not only be a waste of money but also make your marketing life miserable. Yet with so much riding on the decision, too many companies take a haphazard approach to this critical decision. Based on years of experience on both the client and agency sides, here is a simple, straight-forward tool that can help lead to the best decision.
Click the link below to use tool (You must be registered and logged in to view link).