Digital Marketing Assessment
Social Media Readiness Assessment
Social Media Networks Database
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Social Media Readiness Assessment
This self assessment will help you quickly determine your organization's readiness for launching and/or expanding your social media marketing efforts as part of your overall integrated marketing communications strategies and programs.
Instructions (Click to Open)
For each statement, select a value of from 1 to 5 for your "level of agreement" with the statement, and then select a value of from 1 to 5 for the "level of importance" of the statement in terms of relevancy to your business and your organizations' current business needs. There are a total of 38 statements to rank.
Check the "Overall Assessment Score" at the bottom of this survey for your organization's overall preparedness for launching and/or maintaining a social media program.
Rating Scale
Level of Agreement | Level of Imporance | ||
Strongly Agree | 5 | Very Important | 5 |
Agree | 4 | Important | 4 |
Neutral | 3 | Neutral | 3 |
Disagree | 2 | Unimportant | 2 |
Strongly Disagree | 1 | Very Unimportant | 1 |