Digital Marketing Calculators

This section includes the following tools to calculate ROIs and lead and sales flow for various digital and social media activities.

Social Media Single Tactic ROI Calculator 

This calculator allows you to compute the breakeven and ROI for individual social media tactics.  

Social Media Multi Media Campaign ROI Calculator

This calculator allows you to enter factors for multiple media in a complete social media campaign and compute the profitability of an entire campaign.  The calculator takes into account your overall investment and your output on all of your social channels. The calculator is flexible, and it's designed to help you put an ROI formula to work for your brand in the way that makes the most sense for you.

PPC Advertising Breakeven Calculator

Use this Pay-per-click (PPC) Advertising Breakeven & ROI Calculator to calculate the breakeven and ROI for Pay-per-click advertisements.

PPC Adwords Profitability Calculators

Use these tools to conduct "what-if" analysis in developing your Pay-Per-Click advertising campaigns.   Use the "PPC Adv Profit Calculator" to calculate your potential profit based on your average cost for  the PPC AdWord keyword you plan to use.  

Banner Ad ROI Calculator

Use this Internet Banner Ad (advertisement) Breakeven & ROI Calculator to compute the breakeven and ROI for a banner advertisement, based on number of impressions, click through rate, selling price and margin, and advertising costs.

Website ROI Calculator

Use this Website Return on Investment & Breakeven Calculator to compute your ROI and breakeven for your website, based on traffic, operating and promotional costs.

Email Lead Generation Calculator

The purpose of this tool is to determine what you need to mail per month to generate a given revenue objective for an email campaign.  It works for all types of business-to-business and business-to-consumer email campaigns.  

Email Campaign Revenue & Profitability Analysis Tool

Use this E-mail Campaign Revenue & Profitability Assessment Tool to compute the number of completed responses you need to achieve breakeven and give you the ROI for the campaign based on the values you entered.

Email Testing Financial Calculator

The Mail Testing Financial Analysis Tool helps you determine acceptable response levels for a test email campaign.