Direct Marketing Campaign Planning Guide
Direct Mail Campaign Financial Analysis Tool
Direct Mail Campaign Production Cost Estimator
Direct Mail Campaign Response Tracking Tool
Direct Response Advertising Media Selection Tool
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Direct Mail Campaign Production Cost Estimator
This tool may be used for computing the per thousand cost for any direct mail campaign, whether it is a postcard, self mailer, brochure, catalog, a dimensional mail package with free gift/premium included, or a solo mail package in flat rate envelop. Once you have the total costs for the campaign, you can use that figure in one of the direct response campaign breakeven and ROI calculators to determine your revenue and ROI objectives.