Enter the program parameters for the campaign, product and fulfillment. Most important, enter the minimum response rate that you would expect, then enter the increments for the response rate that you want to test. Enter th the circulation and cost per thousand of the advertisement in that media.

Once you have entered the variables, the results of the analysis will be presented on the “Program Parameters & Analysis" PANEL. You may do “what if” analysis by changing any of the variables for the program, product or media. Enter values wherever you see “Enter Value.” To reset the tools to the initial default values, press the RESET button at the top of any page. Doing so will reset all values to the default.  To print or save a copy of this analysis, select PRINT from the File Menu in your browser.