Direct To Consumer Marketing Calculators

The calculators in this section will help you plan and analyze your direct marketing programs.

Average Order Values Breakeven Marketing Calculator

Use this Direct Response Average Order Value Breakeven marketing calculator to compute the breakeven response percentage and number of orders for your B2C or B2B direct marketing campaign based on advertising costs and the average order value for orders filled during the campaign.

Direct Marketing Campaign Media Level Breakeven Marketing Calculator

The Breakeven - Media Level Pro Forma Marketing Calculator will help you learn immediately if your product can make money in a direct marketing campaign in print, catalog, or email media. 

Direct Order Campaign Breakeven Analysis Marketing Calculator

Use this pro forma Breakeven Analysis - Direct Order Campaign BE Marketing Calculator to determine the breakeven response rate and orders required for your B2C or B2B direct response, direct marketing campaign.

Single Variable - Campaign Breakeven & ROI Calculator

  This tool will calculate the breakeven for any media type (direct mail, print, broadcast, email, internet) as long as the response rate to the advertisement is the same for all media selected.)  This is a single variable -- response rate -- analysis tool.          

Email - Direct Mail Testing Financial Calculator

The Mail Testing Financial Analysis marketing calculator helps you determine acceptable response levels for a test direct mail or email campaign.

Mailing Package Production Cost Estimator

This tool may be used for computing the per thousand cost for any direct mail campaign, whether it is a postcard, self mailer, brochure, catalog, a dimensional mail package with free gift/premium included, or a solo mail.

Telemarketing Campaign Breakeven ROI Calculator - Revenue Based

This tool will calculate the breakeven and ROI for an outbound telemarketing campaign based on achieving a specified revenue target for the campaign determined by the average transaction value and resulting number of sales (closes) required.

Telemarketing Campaign Breakeven ROI Calculator - Based on Size of Contact Universe

This tool will calculate the breakeven and ROI for an outbound telemarketing campaign based knowing the exact size the potential audience that you will be contacting during this campaign.  

DRTV Ad Allowable Calculator

This tool will calculate the "ad allowable" and "media efficiency ratio" for a DRTV infomercial campaign. The ad allowable tells you how much you can afford on a cost per order basis.

DRTV Campaign Income Calculator

The DRTV Income & Cash Flow Projection Calculator will help you conduct "what-if" analysis, and income and cash flow projections for a direct response television campaign (infomercial). 

DRTV Campaign ROAI Calculator

The DRTV Campaign ROAI (return on advertising investment) Calculator will help you learn immediately if your product can make money on TV.