1-Step Marketing Campaign Calculator
2-Step Marketing Campaign Calculator
Campaign Inquiry (Lead) Projections Calculator
Marketing Campaign - Simple ROI Calculator
Campaign ROAI & Breakeven Calculator
Campaign Lead Flow Calculator - Based on Desired Profit
Campaign Lead Flow Calculator - Based on Desired Revenue
Campaign Lead Flow Calculator - Based on Sales Cycle
Marketing Campaign Financial Results Calculator
Cost Per Lead (CPI) Breakeven Calculator
Marketing Campaign Circulation Sizing Tool
Lead Generation Calculator by Media Type
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Marketing Campaign Financial Results Calculator
This tool calculates campaign financial results based on the campaign quantity, advertising costs, and other factors that you enter. It's a simple calculator to give you a quick idea of how your campaign will perform financially.
If you're conducting "what-if" analysis and are not sure what "Expected Response Rate" to enter because you're using an unfamiliar channel/media type, view the Response Rate by Media Type Chart at the bottom of this page for suggestions.
Response Rates by Media Type Chart (Click to Open)
These responses rates were colated by the Direct Marketing Association in their annual response rate survey. Keep in mind that these response rates are subject to change over time and should only be used as a guide. (Note: responses per 100)
| Media Type | Response Rate Category | Response Rates |
| Banner Ad | Average | 0.200% |
| Median | 0.000% | |
| High | 5.000% | |
| Low | 0.010% | |
| Catalog | Average | 2.530% |
| Median | 1.580% | |
| High | 6.670% | |
| Low | 1.000% | |
| Coupons | Average | 0.160% |
| Median | 0.060% | |
| High | 0.400% | |
| Low | 0.020% | |
| Dimensional Mail | Average | 4.250% |
| Median | 2.900% | |
| High | 13.330% | |
| Low | 0.500% | |
| Direct Mail | Average | 2.560% |
| Median | 1.420% | |
| High | 15.000% | |
| Low | 0.030% | |
| DRTV | Average | 0.230% |
| Median | 0.160% | |
| High | 0.600% | |
| Low | 0.010% | |
| Average | 2.820% | |
| Median | 1.730% | |
| High | 11.500% | |
| Low | 0.100% | |
| FSIs | Average | 1.830% |
| Median | 1.830% | |
| High | 2.00% | |
| Low | 1.670% | |
| Inserts | Average | 1.420% |
| Median | 1.200% | |
| High | 3.760% | |
| Low | 0.140% | |
| Magazine | Average | 0.590% |
| Median | 0.180% | |
| High | 2.500% | |
| Low | 0.010% | |
| Newspaper | Average | 0.260% |
| Median | 0.160% | |
| High | 0.720% | |
| Low | 0.010% | |
| Radio | Average | 0.600% |
| Median | 0.610% | |
| High | 1.170% | |
| Low | 0.020% | |
| Telephone | Average | 7.080% |
| Median | 5.830% | |
| High | 25.000% | |
| Low | 1.000% |