Advertising Campaign Response & Financial Calculators

This section includes a wide variety of calculators for analyzing, planning, and doing "what-if" analysis on marketing campaigns. 

1-Step Lead Generation Campaign Calculator

Use this 1-Step Campaign BE (Breakeven) Marketing Calculator to compute the overall response rate required to achieve breakeven and also the number of inquiries, leads, opportunities, qualified opportunities, and closed sales needed based on the advertising circulation and costs for a program, the average revenue per transaction, and the gross margin percentage for that transaction that you enter. 

2-Step Lead Generation Campaign Calculator

Use this calculator to determine the overall profitability of a 2-Step promotional campaign and also the breakeven of the campaign based on the parameters you enter. 

Campaign Inquiry (Lead) Projections Calculator

Use this Direct Response Inquiry Calculator to determine the number of mailings needed for your B2B or B2C direct response campaign in order to generate the desired number of inquiries.

Marketing Campaign - Simple ROI Calculator

This tool will compute the simple return on investment (ROI) for a marketing campaign based on gross sales for the campaign, cost of goods sold and the total advertising costs.  It can be used for both B2C and B2B direct marketingand non direct response campaigns. 

Campaign ROAI & Breakeven Calculator

The Marketing Campaign ROAI Calculator(return on advertising investment or sometimes called the ROMI (return on marketing investment) Calculator will help you learn immediately if your product(s) made money or can make money via the media used. 

Campaign Lead Flow Calculator - Based on Desired Profit

Use this Campaign Response Rate Marketing Calculator tool to calculate overall response rate required to achieve your desired gross profit percentage for this B2C or B2B direct response campaign.

Campaign Lead Flow Calculator - Based on Desired Revenue

Use this Campaign Response Rate Marketing Calculator tool to calculate overall response rate required to achieve your desired revenue for this B2C or B2B direct response campaign.

Campaign Lead Flow Calculator - Based on Sales Cycle Requirements

How many sales leads do you need in your pipeline for your sales team for the next period (month, quarter, annual, etc.) to hit your revenue goals?  Use this Lead Flow Calculator to calculate the number of leads that you need to have in the pipeline for each sales executive (rep) at the beginning of a sales cycle in order to achieve the desired gross revenue for the period based on the number of account executives and the average transaction value.

Campaign Financial Results Marketing Calculator

This tool calculates campaign financial results based on the campaign quantity, advertising costs, and other factors that you enter. It's a simple calculator to give you a quick idea of how your campaign will perform financially.

Marketing Campaign Financial Results Calculator

This tool calculates campaign financial results based on the campaign quantity, advertising costs, and other factors that you enter into the fields on the left side of the tool. 

Cost Per Inquiry / Cost Per Lead Breakeven Calculator

Use this Cost Per Inquiry (CPI) / Cost Per Lead (CPL) Breakeven Calculator to determine the breakeven and CPI / CPL for your B2B or B2C direct response campaign.

Campaiagn Circulation Sizing Tool - Inquiry / Lead Flow Calculator

Use this calculator to determine the size of the campaign and the number of leads that you need to generate from the campaign in order to achieve the desired gross revenue for the campaign based on the average transaction value.

Lead Generation Calculator by Media Type

Use this pro forma Breakeven Analysis - Lead Generation Campaign BE Marketing Calculator to determine the breakeven percentage and inquiries or leads required based on a desired cost per lead / inquiry (CPI / CPL) for your direct response B2C or B2B marketing campaign.