Higher Education Marketing
Self- Assessment
The Higher Education Marketing Assessment is a detailed audit of your institution's marketing that gives you an impartial, neutral valuation of your marketing strategies, processes, practices, programs, and operations. It is designed as a self assessment to quickly identify areas of opportunity and problems that are affecting your institution's marketing performance.
The assessment is broken down into the following areas:
- Business / Marketing Challenges Facing Your Institution
- New Student Acquisition / Lead Management
- Student Relationship Management
- Marketing Management
- Planning & Control
- Program Management and Marketing
- Marketing Communications and Promotions
- Organization
- Service
- Marketing Information Practices
Click the link below to use tool (You must be registered and logged in to view link).
If you would like a copy of this tool, please email with "Higher Ed Marketing Assessment Tool" in the subject line.