Take the Competitive Intelligence Assessment - How's Your Organization Doing?

Find out how you're doing before you access our marketing intelligence and competitive analysis tools and resources. Take the Competitive Intelligence Assessment.  The assessment addresses key aspects of competitive intelligence and analysis.  It will help you determine the current state of your competitive intelligence and analysis practices and processes.   Your answers will indicate specific areas where you may benefit from improvements.  And, it will also help guide your decisions about your future competitive intelligence and analysis needs and investments.   You will be given a score upon completion.  The assessment includes 84 questions and should take approximately 15 minutes to complete. 

Once you've completed the assessment, you can contact us to review your responses and provide an objective analysis of your current business and marketing planning efforts.

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Competitive Analysis Tools

This section includes a variety of competitive analysis tools to help you assess your organization's competitive position and improve it.  The tools range from those designed for a quick assessment and overview to those designed to conduct a detailed analysis of your organization's and your competitor's competitive position on wide range of factors, including: financial performance, marketing, sales and other factors.

Competitive Marketing Performance Evaluator Tool 

Use the Competitive Marketing Performance Evaluator to score a competitive organization's performance on each of twenty-six key activities and assess their level of importance in achieving its overall goals. You can compare your organization and up to four competitors or any five organizations. 

Competitor SWOT Analysis Tool

Is a scan of the internal and external environment factors affecting your business; and, as a tool, it is an important step in the strategic planning process. This tool is used to conduct a comprehensive S.W.O.T. (strengths, weaknesses, opportunities, and threats). It will enable you to assess your organization's internal and external market facing strengths and weaknesses, and comparing them to those of your competitors.

Competitive Analysis Tool

Is a comprehensive (61 questions) assessment of your organization and your competitors in the areas of management, finance, sales and marketing, distribution, product and pricing, quality, support and service. The tool allows you to rate each competitive factor as to importance and then rate your organization and each competitor on actual performance against that factor.

Competitive Radar Tool

Enables you to compare your organization’s and up to five of your competitor’s performance in six key categories. The table and chart that are produced will give you an idea of where there are gaps in your competitors’ market strengths as they relate to your company's own strengths.

Competitive Continuum Tool

Will give you a quick visual representation of where your business ranks verses your competition. Where is your business located on this continuum? How does your business rank in these areas? The tool will give you an overall ranking based on the settings you choose. Quickly compare your business to your competitors' in 13 key areas.

Competitive Situation Analysis Tool

Will help you quickly assess your organization's competitive position and determine the major issues or problems you must address to improve the competitive position of your organization.

Competitive Position Mapping Tool

The competitive positioning mapping tool will help you compare your capabilities against those of five competitors based on customer buying criteria.