Target Audience Identification and Segmentation Program Services
We analyze and develop formal profiles of your ideal target markets and segments. This service will provide the client with clearer, deeper and more strategic insight into your target audience and segments which will help you improve media, message, offer and contact strategy performance resulting higher quality leads, higher conversion rates and more.
The steps in the process may vary based on your specific situation - please contact us to discuss specifics.
Scope
The focus of this effort is on the development of a go-to-market action plan which includes modifications to the process in order to improve weaknesses and gaps, recommendations for modifications to the communications used during the process with the student.
Deliverables
The final report will address the following questions
- What are your target audience's demographic, psychographic, geographic and behavioral factors?
- What is the size of each segment?
- Where are these individuals within the segments located?
Methodology
- Identification of 'successful students' based on performance in key factors such as GPA, semesters completed, credit hours earned and more
- Data append to gain deeper, broader insight with demographic, psychographic, geographic and behavioral factors
- Development of segments with recommendations for improving recruitment and retention performance