Routes-To-Market Evaluation & Planning Services
Strategic Marketing Plan Development Services
Marketing Assessment Services
SWOT Analysis Services
Market Intelligence Services
Market Opportunity Assessment Services
CRM Assessment Services
CRM Application & Vendor Assessment Services
Target Audience Identification Services
Customer Acquisition Program Services
Customer Retention Program Services
Partner Marketing Program Services
To find out more about our marketing applications, products and services, click here or call us today at (651) 666-0934.
SWOT Analysis Program Service
A SWOT Analysis is a scan of the internal and external environment factors affecting your business; and, as a tool, it is an important step in the strategic planning process. We conduct a comprehensive S.W.O.T. (strengths, weaknesses, opportunities, and threats) and rate your business on critical factors in the areas of administration, finance, management, manufacturing, marketing, organization, and technology.
The internal analysis looks at internal factors across the organization such as:
- Company culture
- Company image
- Organizational structure
- Key staff
- Access to resources
- Position on the experience curnve
- Operatoinal factors
- Brand awareness
- Market share
- Financial factors
- Products / services
- Exclusive patents, contracts, etc. and more
The external analysis looks at such factors as:
- Customers
- Competitors
- Suppliers
- Social changes
- New technologies
- Economic environment
- Political and regulatory environment and more