Marketing Assessment Program Service
The Marketing Assessment is a detailed audit of your organization's marketing strategies, processes, practices, programs, and operations. It covers all aspects of your business from a marketing perspective. We review your marketing practices, processes and programs in detail. As part of assessment, we also look at your communications materials, and interview personnel regarding roles, responsibilities, resources and processes. This assessment is conducted with your organization's participation and input.
The purpose of this assessment is to identify areas of opportunity and problems that may be affecting your organization's marketing performance. Ideally, this assessment will give you peace of mind. More than likely, it will identify areas for improvement.
The assessment is broken down into the following topical areas:
1) Business / Marketing Challenges Facing Your Organization
2) New Customer Acquisition / Lead Management
3) Customer Relationship Management
4) Marketing Management
a) Planning & Control
b) Product Management and Marketing
c) Marketing Communications and Promotions
d) Organization
e) Distribution
f) Services
g) Marketing Information Practices and Systems
5) Marketing Applications
6) About Your Organization
After we complete the formal assessment, you will be presented with a scored result of your organization's marketing practices, processes and organization. Once completed, we review the assessment and present you with a detailed analysis of the study and a formal report providing our observations and recommendations for improving your organizations marketing practices and programs.