Customer Acquisition Program Planning Services
The customer acquisition planning program focuses solely on new customer acquisition strategies and plans for current and potential new products and services, or new business start ups. We develop or help you develop a go-to-market new customer acquisition plan.
The process of developing and implementing new customer acquisition plans incorporate the following steps:
- Review of current acquisition efforts and effectiveness
- Define your ideal customer and set acquisition targets, objects and key performance indicators
- Develop acquisition goals and strategies for target markets
- Develop customer journey map and value propositions
- Develop promotional strategies (advertising, PR, direct marketing, sales promotion)
- Develop acquisition strategies for media channels (on and offline)
- Develop program pro formas (breakevens, revenue goals, etc.) and acquisition budget
- Implement test programs, analyze results
- Implement fullscale promotional plans, media acquisition and content plans
- Optimize program performance and review program tracking
During the planning process the following topics will be covered.
- Current state of the business
- Historical Performance
- Strengths, weaknesses, opportunities and threats
- The Future – 3 to 5 years
- Target audience
- Segmentation
- Needs, wants, perceptions and expectations
- Size – past, present and future
- Alternative solutions
- Goals and objectives
- Opportunities for new products and services
- Value to the buyer
- Pricing strategies
- Distribution strategies
Before starting the planning process, we recommend that the client take advantage of our new customer acquisition progra, audit.