Email Marketing Services
From a stand-alone email campaign to campaigns produced weekly, twice a month or monthly, you receive the following services: strategic plan development, template design & layout and email creation.
Email marketing is a simple, affordable way to grab the attention of prospective clients and motivate them to do business with you while also building a stronger, longer-lasting relationship with existing clients.
That means more high-quality leads and new customers as well as more loyal and profitable customers.
Email allows you to reach your audience quickly, inexpensively with highly personalized messages and offers that generate immediate, measurable results.
Email marketing was the top profit generator, per the Direct Marketing Association’s annual benchmark report, with the lowest cost-per-acquisition (CPA) of all media types evaluated in the report at $10.32.
Email Marketing Service Offerings
From a stand-alone email campaign to campaigns produced weekly, twice a month or monthly, you receive the following services:
Initial Consultation/Discovery & Strategic Plan Development
During this phase, we discuss your goals and objectives, as well as your wants and needs, for email marketing.
We perform an audit of current marketing materials as well as any past email marketing activity so that we understand what has been done, what has worked and what hasn’t lived up to expectations.
We work with you to determine your objectives, frequency of delivery and basic content topics.
And from all this, we create your master editorial calendar and production schedule with tasks, owners, and milestones so that you know when each email campaign is being sent and starting production.
Template Design & Layout
Using your graphic design standards, a customized template will be created that reflects your business. The template will utilize your logo, newsletter title (if appropriate), date/issue, contact information and links to both your website and social media pages.
Up to three (3) options for a newsletter will be presented and you will select one for use.
Email Creation
Utilizing your template, we will format any content/copy/text provided by the client as well as include original content created by our team. Content creation includes ideas, research, writing, graphics. Personalization (platform permitting) along with subject line and content testing for deliverability are included as well.
Copywriting, Proofreading, and Editing Services
Today's written content must be more targeted, more structured and more relevant than ever before. You need the right message and offer at the right time to grab your audience's attention and interest - then you need to stimulate their desire and motivate action with strong, relevant, uniquely valuable offers. For more information on copywriting services , click here.
Email Service Account Set-up
If your campaigns will be created and sent via email service platforms such as Constant Contact or MailChimp, we will assist you with uploading and segmenting your email the list, creation of segments, establish email display and signature configuration and social share bar configuration.
An automated welcome email series for new registrants may also be included.
Campaign Distribution, Tracking and Reporting
This includes scheduling and sending the email campaign at an agreed upon day and time, scheduling to post the campaign on your social media page (Facebook, LinkedIn, Twitter and Instagram utilizing Hootsuite), and the accessing of real-time results tracking and reporting functions of the platform.
A/B Testing and Landing Page Design with lead capture form may also be included.
List Maintenance
To include the review of strategy and goals; list cleansing (updates, bounces, unsubscribes); list building and enrichment (through segmentation and targeting) list management (based on specific data); and campaign analysis & reporting.
Landing Page Design
Includes web/lead capture form. May also include A/B Testing.
Images/Graphics
Research and recommendation for stock images that would be used to strthe engthen design and complement your content.
A/B Testing & Performance Comparison
Can include subject line testing; content/message testing; promotion/coupon testing to gauge and compare campaign performance and foster campaign refinement.
Analysis, Reporting & Recommendations:
Includes a review of strategy and goals; list growth; campaign performance comparisons and trends; with recommendations.