We work with you to develop your Content Marketing Action Plan that is focused on earned, owned, paid and social media. 

• The Action Plan will Identify your ‘ideal student’ based on historical performance and then identify how many individuals are most like your ‘ideal customer’ down to the household level so that realistic goals and objectives can be set for lead generation and revenues.
• Identify and understand the wants, needs, perceptions, expectations of these segments as well as their motivations, selection criteria and selection process so that communication channels can be identified and so that messages and offers can be developed for testing
• Identify opportunities to uniquely position your organization and products and services  so that a larger number of higher quality leads can be generated.

Our Google-Certified search analysts research and develop a solid understanding of your needs to create keyword-specific campaigns that deliver quality, non-shared leads, ultimately providing a pool of interested potential students for your program.

 

We can help you develop a framework that guides how your employees engage on social channels. We can help you establish a social media handbook, online communication guidelines, and training for employees on the appropriate use of social media. We'll also help you stay informed of legal concerns, trends, precedents, and help your legal, financial and HR teams traverse this new interactive world.

• Crisis response plans
• Organizational model policies
• Disclosures / ethics policies
• Social media policies
• Community policies
• Internal education
  
  

With a strong understanding of your target audience, our analysts make thoughtful expansions of market reach through advanced display and social campaigns as well as partnerships with credible third-parties.

We can help you develop two types of communities, internal and external. Internal communities are designed so that your company can effectively share knowledge and collaborate to reduce inefficiencies. External communities are focused on building relationships between your company and your consumers and can help with anything from increasing brand awareness to helping impact the bottom line. Services include:

• Finding and categorizing online communities
• Identifying key influencers
• Measuring influencer reach
• Community manager training

We will create a customized training and coaching curriculum for your executive team and employees on how to use various social media tools and evaluate future social business opportunities that your company might consider pursuing. All within the framework of a well defined strategy and social media policy. We have trainings available for all departments of your company:

• Employees
• Executives
• Legal
• Marketing communications
• Customer service
• R&D
• Advocates