Marketing Communications / Promotional Services & Programs

We offer the following marketing communications programs and services.  Some of them, you have the option of either using DWS Associates as a facilitator and guide leading you through the planning and program execution, or having DWS Associates actually create the plans and programs and then direct execution and track program results and performance.  

Marcom Quiz - Find Out How You're Doing

Take this quick marketing communications self assessment to find out how you are doing.  The self-assessment addresses key aspects of marketing communications - this includes all internal and external audiences and is not limited to [ex] prospective, current or former customers. This self-assessment is designed to help you determine the current state of your marketing communications planning, practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future marketing communications needs and investments.

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Services

Marketing Communications & Promotional Capabilities Assessment Program

This program is an audit of your organization's marketing communications and promotional practices, programs and activities.  The purpose of the assessment is to determine your organization's overall readiness for successfully using integrated marketing campaigns across multiple media and channels for promoting your products (services) to generate revenue and drive profits

Customer Journey Mapping and Message Planning Services

This program is designed to help make sure you get the right message to the right person, with the right offer and calls to action, at the right time, via the right media/channel.  With this program, we help you plan your content and marketing communications strategies, tactics, and messages for each of the target markets and personas that you are pursuing in this planning period.

Marketing Campaign Planning Services

We assist you in campaign planning.  We (your organization and DWS Associates) work as a team to create the marketing strategies for communicating your solution (product and or service offering) to your target audience and audience segments.  Once the plan is created, we help you launch, measure campaign effectiveness and provide guidance in providing appropriate revisions to help better achieve your lead and revenue objectives.

Digital Marketing Assessment Program & Services

This program is a detailed audit of your organization's digital and content marketing strategies, processes, practices, programs, and operations and analyses how well you’ve integrated digital into your overall marketing mix.  Upon completion of the audit, we review the assessment and present you with a detailed analysis of the study and a formal report providing our observations and recommendations for improving your organizations digital marketing practices and programs. 

Email Marketing Services

From a stand-alone email campaign to campaigns produced weekly, twice a month or monthly, you receive the following services: strategic plan development, template design & layout and email creation.  We offer addition services which you can find out more about by clicking the page link.

Digital & Social Media Services

Working closely with your organization, we create brand-aware digital and social media marketing campaigns designed to generate quality leads that convert into qualified and profitable customers.  Visit the page for complete details on the services we offer.

Content Marketing Planning & Development Services

We work with your to develop your Content Marketing Action Plan so that you can implement that plan.  For those that prefer on-going guidance and mentoring, we also offer affordable options that we would be happy to discuss with you.  For more details on the planning services, visit the page.

Website Audit Program

Our web site audit will provide you with a baseline of where your site is and actionable recommendations to significantly increase your conversion rate and the effectiveness of your website. Based on the audit you will have a roadmap to: generate more leads and sales; lower the cost of acquisition; and, improve drop-off and abandonment rates.

SEM/PPC Audit Services

Although there are many free PPC audit tools, nothing is more effective than having a certified Google Partner make sure everything works as it should. Pay per click audits are vital for any business wanting to improve their return on advertising spend. Our audits help businesses of all sizes see how they stack up against other PPC marketers.

Paid Search & Search Engine Optimization (SEO) Services

We offer a full-service Search Engine Optimization and Search Engine Marketing, Google Adwords, PPC  and paid social media solutions through our certified partners. We manage everything from account set-up/overhaul, keyword research and ongoing testing of keywords, creative, and landing pages. In addition, we have extensive experience in managing campaigns across multiple verticals with complex goals.