Take the Competitive Intelligence Assessment - How's Your Organization Doing?
Find out how you're doing before you access our marketing intelligence and competitive analysis tools and resources. Take the Competitive Intelligence Assessment. The assessment addresses key aspects of competitive intelligence and analysis. It will help you determine the current state of your competitive intelligence and analysis practices and processes. Your answers will indicate specific areas where you may benefit from improvements. And, it will also help guide your decisions about your future competitive intelligence and analysis needs and investments. You will be given a score upon completion. The assessment includes 67 questions and should take approximately 12 minutes to complete.
Once you've completed the assessment, you can contact us to review your responses and provide an objective analysis of your current business and marketing planning efforts.
Competitive Intelligence Services
To efficiently and consistently achieve your goals and objectives, you need to have a deep understanding of your competition. Knowing their business and markets will help you develop competitive strategies and tactics that
Customized Competitive Scan
For those who want to focus on some but not all the factors addressed in the packaged services offerings (the Competitive Marcom Scan, the Competitive Marketing Assessment, and the Competitive Business Analysis), the Competitive Scan is your answer.
Together, we identify the areas you want to investigate and understand, then we get to work gathering, storing and analyzing the competitive data so we can present you with practical recommendations.
Product and Pricing Analysis
This service will help you determine the optimal cost of your offering for your audience in your market to improve acquisition and retention performance.
Market Share Research
This service looks at the size of the markets and analyzes competitors’ market share and also can address such issues as your organization’s gaining or losing market share to competitors.
Positioning Analysis
This service helps you determine how to best position your organization against identified competitors in the market for greater success. The service looks at each organization’s strengths and weaknesses as well as other factors that affect market positioning, including such factors as distribution practices, messaging and offer strategies, etc.
Competitor MarCom & News Tracking
This service tracks competitors’ online and offline marketing communications activities and programs; including social and mobile media; as well as news coverage and third party and influencer communications. This service can provide real-time or periodic tracking (weekly, monthly, quarterly, etc.) depending on your requirements.
Competitor SWOT Analysis
This service is a standalone analysis of competitors’ strengths, weaknesses, opportunities, and threats as they relate to your business and the marketplace.
Competitor Marketing Performance Evaluation
This service evaluates competitors and your organization on 26 key marketing factors to help you identify and compare your organization’s and competitors marketing strengths, weaknesses and overall marketing performance.
Competitive Benchmarking
This service compares the organization's operations against those of its competitors. Let us help your organization identify opportunities for achieving your goals with competitive benchmarking – a process where you can identify what your competition is doing well and when they are struggling so you can evaluate and adjust your strategies. This customized service can be designed to focus on high-level business and division factors or as detailed and specific as you desire.
For mid to near-term planning, we recommend selecting competitors that are like your business regarding size and results. For longer-term planning, you might want to include the industry leaders. Either way, we have you covered.
Marketplace Tracking
This service tracks the factors affecting business directly and indirectly, and factors affecting industry – industry analysis. This analysis can provide industry/market weekly or monthly updates.
On-Going Competitor Monitoring, Updates, and Recommendations
This service is subscription-based and is custom designed for your specific needs. Business and operational or market factors are monitored and analyzed with recommendations provided to you on a pre-defined schedule. Pricing will vary depending on the type and number of factors monitored.