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Special Offer: FREE Intellicomp CIS Software
With the purchase of a completed Competitive Analysis project. The client will receive an installed version of Intellicomp CIS with the findings of the competitive analysis loaded onto the application.
Note: 3rd party service provider hosting and software customization and support services are not included.
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Competitive Intelligence Packaged Services Programs
We offer four competitive analysis and intelligence service packages. They include the Competitive Marketing Communications Scan; the Competitive Marketing Assessment; the Complete Competitive Business Analysis; and the Competitive Intelligence Subscription Service. The Competitive Marcom Scan focuses on the competitors' marketing communications strategies and activities including: traditional and digital media / advertising, social and content marketing, direct marketing, sales promotion and marketing collateral.
The competitive intelligence programs develop a complete picture of your competitors. Depending on which package you choose, we do a thorough analysis of all aspects of their businesses from financials, to product, to pricing, sales and customer service. We collect and analyze data and determine how your competitors' strengths, strategies and products impact your business. We develop and recommendations for improving your competitive position, sell-against, positioning and other strategies (e.g., management, merchandising, product management, sales, marketing, service, etc.), programs and changes that you should make to strengthen your market position and help you gain market share. These studies follow a set methodology and produce a set of deliverables that provide data and analysis for the client. A detailed list of what's included in each package is listed below:
Packaged Programs
Competitive Marcom Scan Program
The Competitive Marcom (Marketing Communications) Scan Program, depending on your industry and the availability of data, will cover some or all of the following marketing communications factors or areas:
- Business differentiation communications strategies
- Value proposition / USP analysis
- Marcom SWOT analysis
- Image strategies, practices and programs
- Advertising strategies, practices and programs
- Direct marketing strategies, practices and programs
- Sales promotion strategies, practices and programs
- Public relations strategies, practices and programs
- Event marketing strategies, practices and programs
- Offer strategies, practices and programs
- Messaging strategies, practices and programs
- Social media strategies, practices and programs
- Content marketing strategies, practices and programs
- Marketing collateral review
Competitive Marketing Assessment:Program
The Competitive Marketing Assessment Program, depending on your industry and the availability of data, will cover some or all of the following marketing related factors or areas:
- Business SWOT analysis
- Business differentiation strategies, practices and programs
- Value proposition / USP analysis
- Marcom SWOT analysis
- Image strategies, practices and programs
- Messaging strategies, practices and programs
- Social media strategies, practices and programs
- Content marketing strategies, practices and programs
- Marketing collateral review
- Advertising strategies, practices and programs
- Direct marketing strategies, practices and programs
- Sales promotion strategies, practices and programs
- Public relations strategies, practices and programs
- Event marketing strategies, practices and programs
- Offer strategies, practices and programs
- Product marketing strategies, practices and programs
- Pricing strategies, practices and programs
- Customer service strategies
- Customer support strategies
- Distribution strategies
- Acquisition strategies
- Retention strategies
- Go to market strategies
- Key markets / subsegments / target audiences
- Product differentiation in features / functions
- Product offerings / solutions
- Product merchandising strategies
- Terms strategies
Competitive Business Analysis Program
The Competitive Business Analysis Program, depending on your industry and the availability of data, will cover some or all of the following business areas or factors:
- Business SWOT analysis
- Business differentiation strategies
- Value proposition / USP analysis
- Marcom SWOT analysis
- Image strategies, practices and programs
- Messaging strategies, practices and programs
- Social media strategies, practices and programs
- Content marketing strategies, practices and programs
- Marketing collateral review
- Advertising strategies, practices and programs
- Direct marketing strategies, practices and programs
- Sales promotion strategies, practices and programs
- Public relations strategies, practices and programs
- Event marketing strategies, practices and programs
- Offer strategies, practices and programs
- Product marketing strategies, practices and programs
- Pricing strategies, practices and programs
- Customer service strategies, practices and programs
- Customer support strategies, practices and programs
- Distribution strategies, practices and programs
- Acquisition strategies, practices and programs
- Retention strategies, practices and programs
- Go to market strategies
- Key markets / sub segments / target audiences
- Product differentiation in features / functions
- Product offerings / solutions
- Product merchandising strategies, practices and programs
- Terms strategies, practices and programs
- Strategic direction
- Geographic coverage
- Organization structure / functions
- Financial performance
- Staffing strategies
- Sales strategies, practices and programs
- Customer / partner strategies
- Customer satisfaction levels with products, services, support
- Key customer identification
- Identification of recent major wins / losses
- Marketing performance indicator review
- R&D strategies, practices and programs
- Manufacturing strategies, practices and programs
In addition, the following services/products are included:
- We identify your competitive weaknesses and provide recommendations for improving or correcting them.
- We develop key competitive sell against strategies for each competitor.
- We develop differentiation and positioning strategies for each competitor.
- We develop messaging strategies for each competitor (what to say about them and how to respond to what they are saying about you.)
- We develop product and pricing strategy recommendations for each competitor.
If the program includes 4 or more competitors, we provide at no additional cost, 1 application and server license for Intellicomp CI competitive intelligence database software. If the program has 1 to 2 competitors, you can purchase an Intellicomp CI application and server license for 50% off the retail price of $9,995. You also have the option of selection the SaaS version of Intellicomp CI, which is sold on a subscription basis. There is a one time setup charge for the subscription version. There is a $75/hr. programming fee for customization or modification to either the standalone or subscription versions.
Competitive Intelligence Subscription Program
This subscription service, depending on your industry, will scan some or all of the following factors or areas on a monthly basis or a frequency determined by the client:
- Advertising strategies and activities
- Image strategies and changes
- Messaging strategies and changes
- Social media strategies and activities
- Social media activities
- Content marketing strategies and activities
- Marketing collateral review
- News and events tracking
- Direct marketing strategies and activities
- Sales promotion strategies and activities
- Public relations strategies and activities
- Event marketing strategies and activities
- Offer strategies and changes
Programs Methodology
The programs combines primary and secondary research and information from both internal and external sources. The first step is developing a detailed list of factors/characteristics that will be the used in the analysis. This list is submitted to the client for revisions and approval.
Upon approval, we will begin collecting data from a variety of sources including: annual reports, Dun & Bradstreet, Hoovers Online, company sales and marketing collateral including their website, advertising, social media, educational associations and organizations, industry publications and government agencies.
Where possible, we will interview/survey the client's customers, prospects (both wins and losses) that the client is able to provide. We normally like to access to the client's CRM system to determine what data on competitors may be stored there. We interview/survey the client's sales executives and review sales account plans that may have information on competitors. We will also interview industry experts and analysts. If the client has a list of experts and analysts that it has relationships with, we'd want to have access to that list.
All the data is then collated and indexed with any links and commonalities highlighted so that any new information found can quickly be tied to the existing data. During this phase, depending on which program you select, we identify the operating and marketing practices, including: marketing strategies, advertising and promotion, pricing (where possible), product development and delivery channels.
The last step will be to interpret, analyze and present the findings in the form of a report and supporting database.
Deliverables
Report | |
The analysis includes: a profile of each competitor for the factors covered; an assessment of the competitors and the client's strengths and weaknesses along with a ranking of those factors; how well each organization is prepared to deal with threats and opportunities within the marketplace; and depending on the program selected, each organization's overall new customer acquisition and retention strategies; business and marketing practices; competitive trends; and a financial analysis and comparison (where data is available). It identifies potential weaknesses in competitors' strategies and strategies and programs that the client can capitalize on and identify points of vulnerability within the client's business model, strategies and programs with recommendations for corrective actions that could be undertaken. It will also identify customer perceptions vis-a-vis the marketplace and each of the organizations in the study. |
Client Benefits
- Provides the client the information to develop effective sell-against strategies
- Enables the client to develop more precise positioning and value propositions for their products and services
- Gives the client the data needed to determine and prioritize product features and functions
- Enables the client to adjust / fine-tune their product road maps
- Enables the client to adjust / optimizing their pricing
- Allows the client to make better informed "buy" versus "build" decisions
- Gives the client the tools to explore alternative technology architectures and infrastructures
- Provides the client with tools to evaluate quality metrics against their competition
- Better enables the client to determine appropriate investments in staffing and training
Program Pricing and Comparison Chart
Program pricing and factors covered under each program type are listed on a program comparison sheet. Click the button below to see pricing and program comparisons.
Click To See Pricing / Comparison Sheet
Intellicomp CI Software
The competitive analysis program pricing includes conducting the analysis, producing and presenting all final reports. Pricing varies only by the program selected and the number of competitors covered in the study.
If the client selects the Competitive Business Analysis program and it includes 4 or more competitors, we provide at no additional cost, 1 application and server license for Intellicomp CI competitive intelligence database software. If the program has 1 to 2 competitors, you can purchase an Intellicomp CI application and server license for 50% off the retail price of $9,995. You also have the option of selection the SaaS version of Intellicomp CI, which is sold on a subscription basis. There is a one time setup charge for the subscription version. There is a $75/hr. programming fee for customization or modification to either the standalone or subscription versions.
The client may also purchase either the stand alone version or the SasS version of Intellicomp for any of the other programs offered.
Example Project Report
If you'd like an example of the report you receive at the completion of a competitive analysis project, please complete the form below. Only business email addresses are accepted. Non Business or generic ISPs (e.g., comcast, yahoo, gmail, hotmail, aol, etc.) will be rejected.