Competitive Intelligence Packaged Services Programs
We offer four competitive analysis and intelligence service packages. They include the Competitive Marketing Communications Scan; the Competitive Marketing Assessment; the Complete Competitive Business Analysis; and the Competitive Intelligence Subscription Service. The Competitive Marcom Scan focuses on the competitors' marketing communications strategies and activities including: traditional and digital media / advertising, social and content marketing, direct marketing, sales promotion and marketing collateral.
The competitive intelligence programs develop a complete picture of your competitors. Depending on which package you choose, we do a thorough analysis of all aspects of their businesses from financials, to product, to pricing, sales and customer service. We collect and analyze data and determine how your competitors' strengths, strategies and products impact your business. We develop and recommendations for improving your competitive position, sell-against, positioning and other strategies (e.g., management, merchandising, product management, sales, marketing, service, etc.), programs and changes that you should make to strengthen your market position and help you gain market share. These studies follow a set methodology and produce a set of deliverables that provide data and analysis for the client. A detailed list of what's included in each package is listed below:
Packaged Programs
Program Pricing and Comparison Chart
Program pricing and factors covered under each program type are listed on a program comparison sheet. Click the button below to see pricing and program comparisons.
Intellicomp CI Software
The competitive analysis program pricing includes conducting the analysis, producing and presenting all final reports. Pricing varies only by the program selected and the number of competitors covered in the study.
If the client selects the Competitive Business Analysis program and it includes 4 or more competitors, we provide at no additional cost, 1 application and server license for Intellicomp CI competitive intelligence database software. If the program has 1 to 2 competitors, you can purchase an Intellicomp CI application and server license for 50% off the retail price of $9,995. You also have the option of selection the SaaS version of Intellicomp CI, which is sold on a subscription basis. There is a one time setup charge for the subscription version. There is a $75/hr. programming fee for customization or modification to either the standalone or subscription versions.
The client may also purchase either the stand alone version or the SasS version of Intellicomp for any of the other programs offered.
Example Project Report
If you'd like an example of the report you receive at the completion of a competitive analysis project, please complete the form below. Only business email addresses are accepted. Non Business or generic ISPs (e.g., comcast, yahoo, gmail, hotmail, aol, etc.) will be rejected.