List Rental Strategies

When developing your list rental plans for your marketing campaign, keep these strategies in mind to improve your chances for success:

• Use your competitor's list if available.
• Use the biggest lists first.
• Use fresh and well-maintained lists.
• Compiled lists are less likely to work for consumer goods offers.
• Purchaser lists always do better than inquires.
• The older the responder or buyer, the less likely they are to respond or buy from your mailing.
• The class of lists chosen affects your response rate.
• Rely on your list broker.
• Consider regional and state selects.