DWS Associates - Direct Marketing Process

Business Development & Direct To Consumer Marketing Solutions

DWS Associates - Direct Marketing Process

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The Direct Marketing Process

The following table includes the steps in the process of planning, executing and fulfilling direct marketing programs. It's important not to miss any of the steps, even though you may wish to change the order of some of the steps.

Identify customer and the product to sell them.
Develop offer.
Develop creative strategy.

Write copy and design formats
Produce the packages or advertisements

Select the media to use and place advertising.
Fulfill responses.
Process and track orders / inquiries.
Fulfill information, ship orders, provide customer service
Analyze results of program

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The Direct Marketing Process

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